@spaceboycole
Instagram · Speaker address
@spaceboycole @cheezit needs new merch
Trending short videosDesigner pitches hypothetical Cheez-It merch
The edit1 shot · 4 text
Shots Text0:35
Performance
- Views
- 2M
- Likes
- 164.2K
- Comments
- 1.1K
- Engagement
- 8.3%
- Outlier
- 4.6×
- Length · 5 Aug 2025
- 0:35
Video #9490 · Speaker address
Designer pitches hypothetical Cheez-It merchfrom @spaceboycole
[01]
Overview
A designer sits next to a monitor and presents a hypothetical merchandise collection for the brand Cheez-It. He rapidly showcases a series of custom digital mockups displayed on the screen, including a pillow, furniture, and apparel, before asking the audience to suggest the next brand for him to redesign.
[02]
Simple outline
- 1Announce creative challenge
- 2Reject current standard
- 3Showcase concept designs
- 4Display full collection
- 5Ask for next challenge
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
COOL SH*T
Verbal hook · 35%
Cool shit, I'd do for Cheez It.
Visual hook · 20%
A creator wearing sunglasses indoors holding a wired lav mic, sitting next to a bright orange monitor screen displaying bold text.
[06]
Hook template
Steal this for your own video
Cool I'd design for
- — Cool sh*t I'd design for Nike
- — Cool sh*t I'd design for Stanley
- — Cool sh*t I'd design for Trader Joe's
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Creative Declaration: Immediately establishing the premise of offering value ('cool shit') to a recognizable entity.
Payoff
The Ecosystem Reveal: Displaying all individual items together in one frame to validate the collection as a cohesive body of work.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Speculative Rebrand Pitch
A rapid-fire portfolio review of non-existent products that solves a brand's 'uncool' image through high-fidelity mockups.
- 1
The Status Quo Rejection
Briefly dismissing the existing reality to create a 'market gap' that justifies the new concepts.
- 2
The Anchor Concept
Presenting the most accessible or iconic item first to establish the visual language of the collection.
- 3
The Interactive Expansion
Moving from static objects to interactive sets (games/activities) to show depth of thought.
- 4
The Lifestyle Rapid-Fire
A quick succession of furniture and accessories to demonstrate the brand's potential ubiquity.
- 5
The Technical Flex
Slowing the pace to explain a complex, custom-manufactured item (hoodie) to prove design legitimacy.
- 6
The Vibe Extension
Extending the brand beyond physical objects into audio/media to complete the aesthetic.
Themes
Techniques
Trends
Post caption
@cheezit needs new merch
Text overlays
title · beginning
COOL SH*T
branding · beginning
Cheez-It
informational · end
The full Cheez It collection
call-to-action · end
Let me know what brand I should do next
Transcript
Cool shit, I'd do for Cheez It. I would do an entirely new merch collection because this one ain't it. Starting off strong with the Cheez It pillow, printed and sewn to look exactly like a Cheez It, a cornhole set where the board is printed like a mouth and the beanbags look like Cheez Its, the Cheez It chair, and the Cheez It couch, the everyday Cheez It tote bag, the Cheez It ashtray, a chess set where the squares on the board are printed to look like Cheez Its, a perfectly custom dyed Cheez It hoodie where the pocket is sewn in the shape of a Cheez It, would release Cheez It songs on a Cheez It vinyl record. The full Cheez It collection. Let me know what brand I should do next.