Viral Hooks
Trending short videosAesthetic new product reveal video
E

@elfyeah

TikTok · Quick Hit

@elfyeah this is a BIG e.l.f.ing deal! 🤩 introducing 🆕 Halo Glow XXLippie: a giant e.l.f. lip gloss inspired by your DIYs 💖 available now on TikTok Shop and elfcosmetics.com for Beauty Squad Loyalty Members (it's free & easy to join) 👏 why you'll love it 👇 ✨limited-edition jumbo lip gloss that's 3x the size of your everyday gloss ✨available in new shade Pink Aura that delivers a wash of pink shimmer with a sweet scent ✨ plush, oversized Halo Glow applicator that you know and love ✨ smooths and hydrates lips with a rich, dreamy feel ✨ XXL value (only $12!) 😍 plus, we’re going live on TikTok TODAY, April 16 from 1–4 PM PT 👀 shop the new Halo Glow XXLippie on our live and get a free exclusive bag charm! 💋 #elfcosmetics #XXLippie #HaloGloss

View original on TikTok

The edit1 shot · 5 text
Shots Text0:06

Performance

Views
2.3M
Likes
32K
Comments
2.5K
Engagement
1.5%
Outlier
53×
Length · 16 Apr 2026
0:06

Video #24678 · Quick Hit

Aesthetic new product reveal videofrom @elfyeah

[01]

Overview

The creator (e.l.f. brand) first shows a collection of their lip balms with text suggesting a new product is inspired by customer DIYs. They then reveal the new, larger "Halo Glow XXLippie," showcasing its packaging, oversized applicator, and shimmery pink shade. Finally, they demonstrate the product with a swatch on the back of a hand, highlighting its large size and affordable price point through text overlays.

[02]

Simple outline

  1. 1Acknowledge audience behavior
  2. 2Reveal new product solution
  3. 3Highlight a familiar feature
  4. 4State compelling value proposition

[03]

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[04]

Classification

Format
Quick Hit
Concepts
Product PromoOrigin StoryProduct Showcase
Elements
Text OverlayFlat LayMood MusicTitle Text Hook
Account
Brand
Topics
MakeupCosmetics / SkincareProduct LaunchBeauty

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 65%

inspired by your DIYs...

Visual hook · 35%

The video opens with a clean, aesthetically pleasing flat lay of five colorful lip balm tubes arranged diagonally on a neutral background, creating an organized and visually appealing composition.

[06]

Hook template

Steal this for your own video

Inspired by your [customer-created DIYs]... meet [new product].

  • — Inspired by your overnight oats DIYs... meet our protein breakfast cup.
  • — Inspired by your desk-setup DIYs... meet our modular cable organizer.
  • — Inspired by your plant-propagation DIYs... meet our self-watering planter.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A text overlay that references a common user behavior or desire ('inspired by your DIYs...'), creating an immediate connection and sense of being understood by the brand.

Payoff

The final beat delivers a one-two punch of visual satisfaction (seeing the product's quality and texture) and logical justification (the value proposition), compelling the viewer to consider a purchase.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The 'We Heard You' Reveal

To launch a new product by framing it as a direct response to observed customer behavior or desires, creating a sense of community co-creation and then solidifying the purchase decision with a strong, quantifiable value proposition.

  1. 1

    The Community Nod

    Visually establishes the context or existing state of affairs (the smaller products), accompanied by text that directly addresses the audience's habits or feedback, setting the stage for a problem to be solved.

  2. 2

    The Elevated Solution

    Introduces the new product with heightened visual and audio cues (sparkles, chimes) to signify its importance and novelty. A text overlay clearly names the new item and its specific variant.

  3. 3

    The Bridge of Trust

    Isolates and showcases a specific feature of the new product that is already known and loved from a previous, popular product, reassuring the viewer of its quality and usability.

  4. 4

    The Irresistible Offer

    Demonstrates the product in action (a swatch on skin) while simultaneously presenting a clear, quantifiable value proposition that highlights its superior size and affordable price.

Themes

  • New product release
  • Value for money
  • Community inspiration
  • Aesthetics

Techniques

  • Flat lay photography
  • Product swatch
  • Quick cuts

Trends

  • Aesthetic product showcases
  • Short-form video ads

Post caption

this is a BIG e.l.f.ing deal! 🤩 introducing 🆕 Halo Glow XXLippie: a giant e.l.f. lip gloss inspired by your DIYs 💖 available now on TikTok Shop and elfcosmetics.com for Beauty Squad Loyalty Members (it's free & easy to join) 👏 why you'll love it 👇 ✨limited-edition jumbo lip gloss that's 3x the size of your everyday gloss ✨available in new shade Pink Aura that delivers a wash of pink shimmer with a sweet scent ✨ plush, oversized Halo Glow applicator that you know and love ✨ smooths and hydrates lips with a rich, dreamy feel ✨ XXL value (only $12!) 😍 plus, we’re going live on TikTok TODAY, April 16 from 1–4 PM PT 👀 shop the new Halo Glow XXLippie on our live and get a free exclusive bag charm! 💋 #elfcosmetics #XXLippie #HaloGloss

Text overlays

  • contextual · beginning

    inspired by your DIYs...

  • title · beginning

    meet the NEW XXLippie in Pink Aura 💖

  • informational · middle

    ft. your fave Halo Glow applicator

  • informational · middle

    3X the size of an everyday gloss

  • informational · end

    for only $12

Aesthetic new product reveal video | Viral Hooks