@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Today we’re cutting a 80 pound + wheel of 30 month aged Comte! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Trending short videosProcess of cutting giant cheese
The edit1 shot · 5 text
Shots Text2:58
Performance
- Views
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- Engagement
- 3.4%
- Length · 14 Jul 2025
- 2:58
Video #29035 · Vlog
Process of cutting giant cheesefrom @thecheesestoreofbeverlyhills
[01]
Overview
The creator introduces a large, 30-month aged wheel of Comté cheese, explaining its origin and unique qualities. He then demonstrates the entire process of cutting it, first by scoring the rind, then flipping the heavy wheel with a colleague, and finally slicing it in half with a wire. The video concludes with him shaving off a piece, tasting it, describing its salty, nutty, and sweet flavor profile, and presenting it as an example of the high-quality products available at his store.
[02]
Simple outline
- 1Present impressive object
- 2Establish high stakes
- 3Execute difficult process
- 4Reveal satisfying result
- 5Deliver expert verdict
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 25%
Let's cut some cheese
Verbal hook · 35%
This is an extra aged Comte from France made of cow's milk, aged for thirty months.
Visual hook · 40%
A man holds a massive, textured wheel of cheese, which is visually striking due to its large scale and unusual, rustic appearance.
[06]
Hook template
Steal this for your own video
Holding a on camera before saying a single word about it.
- — Holding a 40-pound whole prosciutto leg up to the camera before explaining how it's carved.
- — Holding a single raw diamond the size of a golf ball up to the lens before talking about how it's graded.
- — Holding an 80-year-old cast iron skillet — crusted with a century of seasoning — up close before explaining why it cooks better than anything modern.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An immediate visual presentation of an object of unusual scale or complexity, paired with a simple statement of intent that promises a process-driven video.
Payoff
The narrator connects the specific, successful demonstration to a broader statement of quality or value, positioning the process as representative of their overall expertise or offerings.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Master's Process
A skilled practitioner demonstrates their mastery by taking a high-value, intimidating, or complex object through a difficult, multi-stage process, culminating in a satisfying reveal and an expert validation of the result.
- 1
The Pedigree & The Promise
The narrator establishes the object's high value, rarity, or special qualities, and sets the stakes by framing the upcoming action as a unique, one-time event.
- 2
The Initial Breach
The practitioner begins the physical process, making the first deliberate, methodical move to deconstruct or transform the object.
- 3
The Strategic Reposition
The narrator explains the multi-step plan and executes a challenging intermediate step that highlights the object's difficulty, often requiring special tools or assistance.
- 4
The Climactic Split
The core transformation occurs in a single, visually and audibly satisfying moment of release, separation, or completion. This is the primary payoff.
- 5
The First Taste Ritual
Immediately following the climax, the practitioner samples or tests the result, initiating the sensory validation phase.
- 6
The Expert's Verdict
The practitioner delivers a concise, sensory-rich judgment on the outcome, confirming that the difficult process was worthwhile and the object's high value has been realized.
Themes
Techniques
Post caption
Today we’re cutting a 80 pound + wheel of 30 month aged Comte! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Text overlays
title · beginning
Let's cut some cheese
informational · beginning
THIS IS AN EXTRA AGED COMTE
informational · beginning
30 MONTHS
informational · end
SALTY NUTTY SWEET
contextual · end
Voilà
Transcript
This is an extra aged Comte from France made of cow's milk, aged for thirty months. And this is probably one of my favorite cheeses. And when you first open this cheese, it's it will never taste the same after that. It's so fresh, it's so moist, it's so perfect. And we sell so much of this that we do this pretty pretty regularly. I'm gonna score it, and then we're gonna we're gonna flip it, and then we're gonna cut it from the other side. The rind, you don't eat the rind, but this cheese, you the rind gets this aged like this because it's been aged for about thirty months, which is pretty old. Okay. I think I'm full, best than to have it full down, okay? You ready to go? Yeah. Perfect. It's okay. You got it? Are you ready? Here we go. Now we taste. Thank you. That is not even sexy at all. That's okay. I'm gonna do another one of this. It worked. Guys, how much guys? Guys, Perfect. That is perfect. Oh, yeah. I almost ate it now. Salty, nutty, sweet. Oh, it's amazing. This is an example of some of the amazing cheeses we have here at this point. Store.