@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills Abbaye de Belloc, a cheese made by monks! Made from pasteurized sheep’s milk in the Basque region of France. Originally made by the Benedictine Monks #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
Performance
Video #24785 · Vlog
[01]
From a first-person point of view, the creator films an interaction with a cheesemonger, ordering specific artisan cheeses like Abbaye de Belloc and Dama Sagrada. The video follows the cheesemonger as he describes, samples, and cuts the requested weights of each cheese, showcasing the expert customer service and the process of buying from a specialty shop.
[02]
[03]
112.1KCheesemonger guides a customer through five gourmet cheese picks@thecheesestoreofbeverlyhills · Showcase
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
506K11.7×POV ordering at cheese shop@thecheesestoreofbeverlyhills · Product Showcase
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
1.4MProcess of cutting giant cheese@thecheesestoreofbeverlyhills · Process
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
1.1M35.8×POV of a deli order@thecheesestoreofbeverlyhills · Ask an Expert
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
POV: you're ordering your cheese by name
Verbal hook · 10%
And how are we doing today?
Visual hook · 25%
A first-person point-of-view shot facing a cheesemonger behind a deli counter, who is holding a large wheel of cheese.
[06]
Steal this for your own video
POV: you’re ordering by
[07]
The promise the opener makes, and how the video pays it back
Hook
A 'Point of View' (POV) text overlay that defines an aspirational role for the viewer, immediately setting a scene of expertise and insider access (e.g., 'POV: you're ordering your cheese by name').
Payoff
The video ends mid-interaction, with the expert prompting for the next step ('What's next?'). This creates an open loop that implies the authentic experience is ongoing, encouraging re-watching and follow-up engagement.
[08]
The structural pattern this video runs on
Framework
The Expert Interaction Loop
A POV video that places the viewer in the role of a knowledgeable customer interacting with a skilled artisan. The narrative is driven by a repeating loop of specific requests followed by expert commentary and a satisfying physical execution of the service.
The Connoisseur's Call
An off-screen voice, representing the viewer, makes a specific, non-generic request for a product by its proper name, establishing the premise of a knowledgeable customer.
The Artisan's Validation
The on-screen expert acknowledges and validates the request, retrieving the raw product and beginning a satisfying preparation ritual, confirming the authenticity of the interaction.
The Knowledge Drop
While preparing the item, the expert provides a brief, insightful piece of information, a description, or a comparison, which adds value and educates the viewer.
The Precise Execution
The expert performs the core, skillful action associated with the service (e.g., cutting, mixing, assembling) with satisfying precision, delivering the primary visual payoff.
The Narrative Loop
The entire cycle from 'The Connoisseur's Call' to 'The Precise Execution' is repeated with a second, different item, reinforcing the pattern and the expertise of both parties.
Abbaye de Belloc, a cheese made by monks! Made from pasteurized sheep’s milk in the Basque region of France. Originally made by the Benedictine Monks #cheesestoreofbeverlyhills #cheesestore #cheesemonger #beverlyhills
title · beginning
POV: you're ordering your cheese by name
And how are we doing today? Hi. I'm just, I'm basing the lock. I think I have a little left. Yes. It's doing. A bit of best lock. Nice little Tom Breby. 12 I love this one. Like a little go to of Manchega. Do you have a taste? Yeah. 12 ounces, eight ounces. It's a goat's milk with a similar recipe to manchego. What's next? Manchego. I have a couple