@thecheesestoreofbeverlyhills
Instagram · Prop Yap
@thecheesestoreofbeverlyhills Our cheese of the day is this Rembrandt Extra Aged Gouda. Made from cows milk, and aged 12 months, it’s got a taste of Butterscotch and toasted hazelnut with crunchy crystals and caramel finish. Come in and try some for yourself! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #47809 · Prop Yap
[01]
A cheesemonger shares his excitement about a customer's request for Rembrandt aged Gouda, then demonstrates the process of cutting a large wedge from the full wheel with a specialized knife. After making the cut, he uses a cheese plane to shave off thin samples and distributes them to customers in his shop.
[02]
[03]
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
821.2K32.2×Cheesemonger cuts giant cheese wheel@thecheesestoreofbeverlyhills · Satisfying Process
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
2M82.8×POV of buying artisan cheese@thecheesestoreofbeverlyhills · Value Vlog
53.6KExpert cuts and showcases cheese@thecheesestoreofbeverlyhills · Product Demo
1.4MProcess of cutting giant cheese@thecheesestoreofbeverlyhills · Process
247.7KFriendly cheesemonger serves customer@thecheesestoreofbeverlyhills · Ask an Expert
1.1M35.8×POV of a deli order@thecheesestoreofbeverlyhills · Ask an Expert
412.4K19.1×Cheesemonger cuts large Stilton wheel@thecheesestoreofbeverlyhills · Explainer
72.8KUnboxing and preparing a cheese wheel@thecheesestoreofbeverlyhills · Process
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
PEOPLE
Verbal hook
We love when people come into the store asking for cheeses that we actually have.
Visual hook
A man stands behind a counter holding a very large, curved cheese knife over a massive, dark-rinded wheel of cheese.
[07]
The promise the opener makes, and how the video pays it back
Hook
A personal anecdote or customer story that establishes the significance and rarity of the item being presented, creating an immediate human connection.
Payoff
The expert distributes the freshly prepared product to others, closing the narrative loop by transforming a personal demonstration into a shared, communal experience.
[08]
The structural pattern this video runs on
Framework
The Expert's Ritual
Framing a product demonstration as a special, communal event, led by a relatable expert who overcomes a physical challenge to reveal a satisfying result that is then shared.
The Customer Anecdote Hook
Begins with a relatable professional observation before pivoting to a specific, intriguing story about a person's relationship with the product, immediately giving it context and value.
The Rapport-Building Joke
A brief, lighthearted misdirect or joke that is quickly corrected, serving to build a friendly, informal rapport with the audience.
The Product Pedigree
A formal introduction of the item, stating its official name and origin to establish its credentials and authority.
The Ritual of the Cut
A prolonged sequence showing the expert engaging in a physically demanding or highly skilled process to open or prepare the item. This builds visual tension and showcases expertise.
The 'First Look' Justification
The narrator explains why this specific moment of unveiling is special, priming the audience to appreciate the sensory details of the upcoming reveal.
The Climactic Reveal & Validation
The process concludes with a satisfying reveal of the item's interior or core quality. The expert then validates the success of the action, confirming the payoff for the viewer.
The Communal Payoff
The expert immediately begins preparing the product for others, transitioning from a demonstration of skill to an act of generosity and sharing.
Our cheese of the day is this Rembrandt Extra Aged Gouda. Made from cows milk, and aged 12 months, it’s got a taste of Butterscotch and toasted hazelnut with crunchy crystals and caramel finish. Come in and try some for yourself! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
contextual · beginning
PEOPLE
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STORE
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CHEESES
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HAVE
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HASN'T
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OF YEARS
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BUBBLE
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KIDDING
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THIS
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REMBRANDT
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GOUDA
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HOLLAND
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ALSO
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THERE'S
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PERFECTLY
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DRIED
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THAT'S
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GREAT
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ALRIGHT
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TRY
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A
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THANK
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SORRY
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CAN
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LIKE
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OK
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EVERYONE'S
We love when people come into the store asking for cheeses that we actually have. One of our customers hasn't seen this cheese in eighteen years. She lives in a bubble. No. I'm just kidding. I'm just kidding. I'm just kidding. This is the Rembrandt aged Gouda from Holland. Alright. And also too, like, there's something to be said when you first open the wheel, like, it's, like, perfectly moist. It's best not dried out. Oh, come on. That's a great cut, though. That is great. Alright. I'm gonna try and do this in a way. Oh, yeah. Great. Great. Thank you. Rank you. Thanks. Sorry. I can only do it this way because, like... Tier we go. Okay. Everyone's getting a taste.