@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills A great haul for your first time at the cheese store. Pierre Robert, Comte, and some smoked gouda! Of course we had to put it in our merch tote bag! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #47299 · Vlog
[01]
A cheesemonger guides a customer, filmed from a first-person POV, through their first experience at a cheese store. He introduces a French triple-cream cheese called Pierre Robert, explains its characteristics, cuts a piece for the customer to sample, and then cuts a wedge for them to purchase. The video ends with the cheesemonger preparing to offer another sample based on the customer's request for a 'nutty' cheese.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
POV: your first time at the cheese store
Verbal hook · 35%
This is, this is called Pierre Best.
Visual hook · 10%
First-person POV shot facing a cheesemonger behind a counter filled with a large, visually dense display of various cheese wheels.
[06]
Steal this for your own video
POV: your first time at
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a relatable 'first-time' scenario (POV) where a novice is interacting with an expert in a specialized environment, immediately introducing an intriguing but unfamiliar item.
Payoff
The narrative concludes not with a final sale, but with the expert using the new information to begin a second cycle of discovery, creating a cliffhanger that promises more expertise and satisfaction.
[08]
The structural pattern this video runs on
Framework
The Expert's Guided Discovery
A passionate expert guides a novice through a sensory tasting experience, demonstrating deep knowledge and hospitality, which culminates in a personalized recommendation based on the novice's feedback.
The Expert's Overture
The expert presents a specific item, providing key educational details like its name, origin, and a defining characteristic to establish authority and pique curiosity.
The Ceremonial Preparation
A visually and audibly satisfying sequence where the expert methodically unwraps, prepares, and cuts the item, building anticipation through a display of practiced skill (ASMR).
The Trial Offer
The expert offers a sample to the novice, creating a moment of generosity and transforming the interaction from passive observation to active (vicarious) participation.
The Palate Primer
The expert provides a short, evocative sensory description (e.g., 'like whipped butter') to frame the tasting experience for both the subject and the audience.
The Communal Invitation
The offer is extended to other bystanders, reinforcing the welcoming, generous, and passionate atmosphere of the environment.
The Novice's Affirmation
The primary subject tastes the item and provides a clear, positive reaction, delivering the first payoff and validating the expert's recommendation.
The Refined Preference & Pivot
After committing to a purchase, the novice provides more specific feedback on their taste preferences, allowing the expert to demonstrate deeper knowledge by immediately pivoting to a new, more tailored recommendation.
A great haul for your first time at the cheese store. Pierre Robert, Comte, and some smoked gouda! Of course we had to put it in our merch tote bag! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
title · beginning
POV: your first time at the cheese store
contextual · beginning
PIERRE
contextual · middle
IT'S BUTTER
contextual · end
NUTTY
This is, this is called Pierre Best. This is all cow's milk. It's a true triple friend. Have you heard of it? No. No? It comes from France. It's really good. Good you like to try? It's really good. Yeah. Oh, what should I say? I'll try. That's Oh, what should I say? It's like whipped butter. There you go. Good you like to try, sir? No. I'm good. No? Okay. Welcome. Welcome. Guys. Guys. Yeah. I I have... I I I think I have enough to go around here. Yes. What do you think? A black. That's okay. I love your bucket. Oh. How does that look? Thank you. It's like a little nutty like that? Okay. I'm gonna bring you something to try. Hold on.