@fishwife
Instagram · Carousel
@fishwife uh oh… the secret is out 🤭 SOY GINGER TUNA, LAUNCHES TOMORROW 3/10 🐟🫚!!!!!!!!!
Trending short videosScreenshot of customer DM about tuna
The edit1 shot · 1 text
Shots Text
Performance
- Views
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- Likes
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- Comments
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- Engagement
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Video #29625 · Carousel
Screenshot of customer DM about tunafrom @fishwife
[01]
Overview
This Instagram post is a screenshot of a direct message from a customer inquiring about a 'Fishwife' brand Albacore Tuna with Soy Ginger. The brand uses this customer query as social proof and a teaser to announce the official launch of the product, as indicated by the caption.
[02]
Simple outline
- 1Hook with authentic inquiry.
- 2Showcase the 'secret' product.
- 3Announce launch in caption.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Hey! I just have a quick question, I picked up this tin of Albacore Tuna with Soy Ginger by fishwife...
Verbal hook · 40%
uh oh… the secret is out 🤭
Visual hook · 15%
A screenshot of a direct message, creating a sense of authenticity and insider information, combined with a visually vibrant and illustrative product packaging.
[06]
Hook template
Steal this for your own video
The is out… someone spotted our before we announced it 🤭
- — The secret is out… a customer spotted our new matcha collagen powder before we announced it 🤭
- — The secret is out… someone found our limited-edition sneaker drop before we announced it 🤭
- — The secret is out… a client discovered our new membership tier before we announced it 🤭
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The post uses a single slide featuring a screenshot of a genuine customer message (DM, comment, etc.). This immediately establishes an authentic, user-generated context and creates curiosity.
Payoff
The caption acts as the narrative payoff. It resolves the mystery from the slide by officially announcing the 'secret' product and its imminent launch date, converting the customer's problem into an exciting event and call-to-action for the entire audience.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Customer Demand Reveal
Leverage a screenshot of an authentic customer inquiry as social proof to build hype for a new product, then use the caption to announce the official launch. This reframes a product announcement as a response to organic demand.
- 1
The Demand Leak
The content of the screenshot reveals a customer's desire for a product they cannot find, creating a narrative of scarcity and organic demand for a seemingly 'secret' item. The visual of the product is included within the screenshot, linking the demand directly to the item.
Themes
Techniques
Trends
Post caption
uh oh… the secret is out 🤭 SOY GINGER TUNA, LAUNCHES TOMORROW 3/10 🐟🫚!!!!!!!!!
Text overlays
Story Text · photo_0
FEB 16 AT 3:17 PM Hey! I just have a quick question, I picked up this tin of Albacore Tuna with Soy Ginger by fishwife, however I can't find it anywhere on your website or online, just wondering where I can find more!! Thanks!