@helloapple
Instagram · Talking Head Edit
@helloapple Board. Rashie. Apple Watch. See why Apple Watch has become essential for pro surfers. This is #AppleAtPlay with @wsl Music: “Catching Light” by Assa Raviv
Trending short videosTech solves pro surfing problem
The edit1 shot · 22 text
Shots Text1:14
Performance
- Views
- 8.2M
- Likes
- 13.4K
- Comments
- 96
- Engagement
- 0.2%
- Outlier
- 34.7×
- Length · 23 Jun 2026
- 1:14
Video #34641 · Talking Head Edit
Tech solves pro surfing problemfrom @helloapple
[01]
Overview
The video explains the communication challenges professional surfers faced before the Apple Watch, then introduces the watch as a "game-changer" solution. It details how the watch provides real-time scoring, priority, and timing information directly to the athlete, showcases its durability in extreme conditions, and concludes with a pro surfer's testimonial on how the technology has improved the sport's performance.
[02]
Simple outline
- 1Establish old-world problem
- 2Introduce new-world solution
- 3Prove solution's durability
- 4Validate performance impact
[03]
Related videos
4.6M865.2×Product demo of ankle watchband@solacebands · Product Promo
1.3M11.9×Hacking a Fitbit for watches@thespenceryan · Quest Recap
1.7MConceptual ad for new product@emkwan · Product Promo
65.6KApple design event behind-the-scenes@orenmeetsworld · Value Vlog
891.2K109.1×Driver watch recommendations and breakdown@flock_mfg · Breakdown
727.1KExplains G-Shock prototype and design@imsteviesells · Origin Story
2.9M6.3×Modding classic Casio into smartwatch@imsteviesells · Tutorial / How To
349K31.4×Developer builds and showcases new app@risealarmapp · Product Demo
567.7K3×Founder's journey inventing a smart pen@fdotinc · Origin Story
23.1M144.2×Presenter demos new Apple products@helloapple · Product Promo
322.8K1.3×Design breakdown of folding iPhone@ryanselvy · Breakdown
7.6M27.5×Foldable iPhone product launch ad@helloapple · Product Promo[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
HOW APPLE WATCH CHANGED PRO SURFING
Verbal hook · 15%
Welcome to the World Surf League Championship Tier.
Visual hook · 30%
The video opens with a dramatic, high-action shot of a professional surfer riding a large, powerful wave, immediately establishing a high-energy and visually compelling scene.
[06]
Hook template
Steal this for your own video
How changed
- — How AI changed professional chess forever
- — How AirPods changed the way Olympic sprinters train
- — How smartwatches changed deep-sea commercial diving
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The High-Stakes Problem Statement: Immediately immerse the viewer in a compelling, high-energy environment and present a bold thesis about a fundamental change.
Payoff
The Aspirational Horizon: Conclude with a montage of peak performance enabled by the solution, paired with a forward-looking statement that frames this change as the beginning of a new, better era.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The 'Game Changer' Case Study
To demonstrate a product's transformative impact on a specific, high-stakes environment by contrasting the 'before' (the problem) with the 'after' (the solution), and validating its effectiveness through technical explanation, durability tests, and user testimony.
- 1
The Old World of Chaos
Detail the specific challenges, frustrations, and inefficiencies that existed before the intervention, creating a clear and relatable need for a solution.
- 2
The Technological Intervention
Introduce the product or innovation as the specific catalyst for change, explicitly labeling it as a definitive 'game changer'.
- 3
The System Integration
Provide a brief, clear explanation of the mechanics behind the solution, showing how it integrates seamlessly into the existing workflow or environment to build logical credibility.
- 4
The Gauntlet of Durability
Showcase the product withstanding extreme, real-world stress tests relevant to the environment, proving its reliability and resilience with a definitive claim.
- 5
The User's Testimony
Feature a key stakeholder from the environment providing a first-person account of the transformation, confirming the product's positive impact on performance or quality of life.
Themes
Techniques
Trends
Post caption
Board. Rashie. Apple Watch. See why Apple Watch has become essential for pro surfers. This is #AppleAtPlay with @wsl Music: “Catching Light” by Assa Raviv
Text overlays
title · beginning
HOW APPLE WATCH CHANGED PRO SURFING
contextual · beginning
Before the watch
contextual · beginning
some surfing spots were very challenging
contextual · beginning
in terms of delivering information to the athletes.
contextual · beginning
How much time's left?
contextual · beginning
Who's got priority?
contextual · middle
You definitely can't hear anything.
contextual · middle
Surfers relied only on the beach announcers.
contextual · middle
JP PIMENTEL BEACH OPERATIONS
contextual · middle
Once the Apple Watch project started,
contextual · middle
they could have the information on their wrists.
contextual · middle
It was a game changer.
contextual · middle
The watches, they're linked to the scoring system.
contextual · middle
This information goes to broadcast.
contextual · middle
This same information goes to watch.
contextual · middle
Everything is real time.
contextual · middle
It's been put through everything.
contextual · end
We have never lost one watch.
contextual · end
I know what it was like competing without this piece of technology.
contextual · end
It's making the performance of surfing much better.
contextual · end
I'm sure it's just the beginning.
branding · end
This is Apple at Play
Transcript
Welcome to the World Surf League Championship Tier. Before the watch, some surfing spots were very challenging in terms of delivering information to the athletes. How much time is left? Crews built priority. You definitely can't hear anything. Surpers relied only on the beach announcers. Once the Apollo Watch project started, they could have the information on their wrists. It was a game changer. The watches, they are linked to the scoring system. Priority, the timer, this information goes broadcast, this same information goes to the watch. Everything is real time. Yeah. Baron makes his move, uses that priority. It's been put through everything. Chople, pipeline, athletes getting smashed. We have never lost one watch. I know what it was like competing without this piece of technology, making the performance of surfing much better. Powerful, fast, explosive. I'm sure it's just the beginning.