@monetmcmichael
TikTok · Vlog
@monetmcmichael spend a HOT day in texas with me putting @Estée Lauder new double wear foundation to the test baby ☀️🎀💕💅🏽 genuinely if you’re looking for a gorgeous longwear foundation she is everything and MOREEEE!!!!! #EsteeLauderPartner #EsteeLauder #DoubleWear #MadeForMore
Performance
Video #35277 · Vlog
[01]
The creator conducts a wear test of the Estée Lauder Double Wear foundation. She begins by applying the makeup, explaining its features, and then documents her active day in Texas, which includes working, playing with her dogs, exercising in her home gym, and tending to her farm animals. The video concludes with a late-night check-in where she shows the foundation's impressive longevity after a full day without touch-ups.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
day in my life in texas
Verbal hook · 50%
Hi. We're doing a wear test for this Estee Lauder.
Visual hook · 15%
A woman with a bright smile makes direct eye contact with the camera while holding a makeup product. The shot is a medium close-up in a well-lit, organized room, creating an immediate personal connection and introducing the video's subject.
[06]
Steal this for your own video
I'm putting to the real test — come spend with me.
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately state the video's purpose: to conduct a high-stakes test of a specific product, creating a clear promise for the viewer.
Payoff
Deliver a clear, conclusive judgment on whether the product lived up to its initial claims, providing a satisfying resolution and final recommendation for the viewer.
[08]
The structural pattern this video runs on
Framework
The Gauntlet Test
To validate a product's ambitious claim by subjecting it to a series of difficult, real-world challenges within a 'day in the life' format, culminating in a definitive final verdict.
The Value Proposition
Introduce the product and explicitly state its boldest claims (e.g., long wear time, special features), establishing the specific criteria for success.
The Baseline Application
Demonstrate the product's initial use and its immediate, ideal result. This sets the 'before' state and provides an initial 'wow' factor.
Defining the Gauntlet
Clearly articulate the series of challenges, activities, and environmental stressors the product will face. This builds anticipation and raises the stakes of the test.
The Trial Montage
A rapid-fire visual sequence showing the product being put through the previously defined challenges. This serves as the 'evidence' phase of the narrative.
The Time-Lapse Marker
A clear visual or verbal cue (like a clock or statement) indicating a significant amount of time has passed, reinforcing the endurance aspect of the test.
The Moment of Truth
A close-up reveal of the product's state after enduring the gauntlet, directly addressing the initial question of its performance.
spend a HOT day in texas with me putting @Estée Lauder new double wear foundation to the test baby ☀️🎀💕💅🏽 genuinely if you’re looking for a gorgeous longwear foundation she is everything and MOREEEE!!!!! #EsteeLauderPartner #EsteeLauder #DoubleWear #MadeForMore
title · beginning
day in my life in texas
contextual · beginning
summer foundation wear test
informational · beginning
5N2
contextual · beginning
everything
Hi. We're doing a wear test for this Estee Lauder. This is their new double wear foundation. Classic. You already know I'm obsessed. So this one claims to have thirty six hour wear. Girl. It also evens your skin tone in darkness in eight weeks or in the future. Like these foundations don't apply. Like if it doesn't have solid skincare in it and take care of your skin as you're wearing it, like what are you doing? So first of all, that shade match? Girl. This is sheet five no two. It's also a lightweight dimensional foundation no it feels like nothing but covers everything. So let's just finish up this glam really quick. I mean the skin looks incredible. So here's the beginning of the day. We're gonna put her to the test today and see if she's weatherproof, sweat proof. I have things to do outside. Hit the gym, take care of the animals. About 80 degrees today. And I think lately my makeup has been giving like very dewy. And when it comes to the summertime, I'm so quick to not wanna wear makeup at all. So genuinely doing this wear test made me have so much more confidence in just wearing makeup in the summer. This Estee Lauder foundation is so beautiful. It's like a soft matte finish. It's so lightweight, and it really withstood the Texas heat. Like, it was hot today, y'all. And I just felt so pretty. I was so happy that I put myself together. I was like, like, I got so much done. I've been touching my makeup all the entire day, and I I'm the type of person that touches my face a lot. The face is still fitting. I'm so good to take a shower, but I'm so happy to know that this Estee Lauder didn't come to play. Good night.