@commonsearth
Instagram · Carousel
@commonsearth Here’s the tea on who is ACTUALLY responsible 👀 We can’t control the ethical decisions of companies, but you CAN control where your money goes. Every transaction is a vote for the world you want, and the corporations driving the crisis are paying close attention to where us consumers spend our money. #sustainablefinance #carbonfootprint #greenfinance #fossilfuels
Performance
Video #38223 · Carousel
[01]
A graphic infographic presenting a bar chart that ranks five major oil companies (Saudi Aramco, Chevron, Exxon Mobil, BP, Shell) by their annual CO2e emissions. The post's purpose is to shift the narrative of climate change responsibility from individuals to large corporations.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
WHO IS RESPONSIBLE FOR THE CLIMATE CRISIS?
Verbal hook · 25%
Here’s the tea on who is ACTUALLY responsible 👀
Visual hook · 30%
A bold, easy-to-read bar chart infographic with prominent corporate logos, creating a strong visual statement about corporate emissions.
[06]
Steal this for your own video
WHO IS ACTUALLY RESPONSIBLE FOR ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A large, bold headline poses a highly debated, emotionally charged question to capture immediate attention and frame the entire post.
Payoff
The payoff is a single, powerful cognitive shift. The viewer instantly receives a clear, simple answer to a complex question, complete with a new target for their concern, all delivered in one glance without needing to swipe.
[08]
The structural pattern this video runs on
Framework
The Single-Slide Indictment
To reframe a complex issue by posing a provocative question, immediately absolving the audience of blame, and then presenting a single, powerful data visualization that identifies a clear set of external culprits. This entire narrative arc is delivered in one static image.
The Absolving Spoiler
A sub-headline immediately answers the question in a way that relieves the viewer of personal guilt or responsibility, creating an instant alliance and making them receptive to the following information.
The Visual Data Indictment
A dominant data visualization (e.g., a bar chart) serves as the undeniable evidence, ranking the identified 'culprits' and quantifying their impact. This visually proves the headline's claim and directs the audience's focus.
Here’s the tea on who is ACTUALLY responsible 👀 We can’t control the ethical decisions of companies, but you CAN control where your money goes. Every transaction is a vote for the world you want, and the corporations driving the crisis are paying close attention to where us consumers spend our money. #sustainablefinance #carbonfootprint #greenfinance #fossilfuels
title · photo_0
WHO IS RESPONSIBLE FOR THE CLIMATE CRISIS?
contextual · photo_0
Spoiler alert: it's not you.
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72,457 MMT
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62,503 MMT
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57,458 MMT
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42,231 MMT
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41,517 MMT