@zephzoid
Instagram · Carousel
@zephzoid “Failed” means the oil extracted from the finished product was inconsistent with pure avocado oil, suggesting substitution or blending with lower-cost oils such as canola, safflower, or soybean. It does not, on its own, prove Chosen Foods knowingly adulterated products. Consumers deserve additional testing and fixing the supply chain. Credit to UC Davis for the testing.
Performance
Video #38958 · Carousel
[01]
The image is a public service announcement-style graphic alleging that the quality of Chosen Foods avocado oil has declined since the company was bought by a private equity firm. It uses bold text overlays and graphic elements to claim that 8 recent samples failed testing, contrasting this with a clean test in 2020.
[02]
[03]
161.9K6.6×Exposing brand changes after buyout@zephzoid · Investigative Breakdown
800.9K19.7×Exposing egg brand with data@zephzoid · Breakdown
649.6K60.9×Greenscreen ingredient change case study@zephzoid · Breakdown
5.8M170.6×Creator exposes egg brand's deception@zephzoid · Case Study Breakdown
137.7K6.8×Explaining Whole Foods' quality decline@zephzoid · Breakdown
360.4K19.1×Creator ranks olive oil brands@clayton.chambrs · Expert Rate/Rank
187.1K7.8×Exposing brand's deceptive sourcing practices@zephzoid · Breakdown
81.4KViral health infographic comparing natural vs processed foods@grantsgrassfed · Good vs Bad
2.4M27.6×Viral hook to product pitch@denny_dure · Breakdown
941.1K7.7×Reacts to video, compares products@denny_dure · Breakdown
376.3K13.4×Exposing butter brand's marketing claims@zephzoid · Breakdown
754.7K17.4×Hypothetical olive oil brand strategy breakdown@girlinbluestudios · Hypothetical Case Study[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
CHOSEN FOODS TESTED CLEAN IN 2020, BOUGHT OUT BY PRIVATE EQUITY IN 2021, AND NOW ALL 8 SAMPLES FAILED AVOCADO OIL TESTING
Verbal hook · 45%
CHOSEN FOODS TESTED CLEAN IN 2020, BOUGHT OUT BY PRIVATE EQUITY IN 2021, AND NOW ALL 8 SAMPLES FAILED AVOCADO OIL TESTING
Visual hook · 10%
A large red 'X' graphic over a product image creates a strong negative visual cue. This is combined with bold, high-contrast text and a juxtaposed image of anonymous businessmen, creating an immediate sense of alarm and corporate wrongdoing.
[07]
The promise the opener makes, and how the video pays it back
Hook
A single, dense headline that tells a complete three-act story: a positive past, a disruptive event, and a negative present. This functions as an all-in-one hook, body, and conclusion.
Payoff
The payoff is the immediate emotional reaction of outrage or vindication, delivered instantly on the first and only slide. The entire narrative is self-contained, requiring no further swiping to understand the core message.
[08]
The structural pattern this video runs on
Framework
The Before & After Exposé
This framework creates a rapid, high-impact narrative on a single slide by juxtaposing a trusted past with a corrupted present. It establishes a clear timeline, introduces a villainous catalyst (e.g., a corporate buyout), and delivers a shocking negative outcome to generate immediate outrage and shareability.
The Golden Age
The first clause of the headline ('TESTED CLEAN IN 2020') establishes a baseline of trust and quality, creating a 'before' state that the audience can value.
The Inciting Incident
The second clause ('BOUGHT OUT BY PRIVATE EQUITY IN 2021') introduces a catalyst for change, often a stereotypically negative entity. This is visually reinforced by an overlaid image representing the new power structure (e.g., men in suits).
The Damning Verdict
The final clause ('AND NOW ALL 8 SAMPLES FAILED...') delivers the shocking negative outcome. This is visually emphasized with a strong symbol of negation (a red 'X') over the product, confirming the negative transformation.
“Failed” means the oil extracted from the finished product was inconsistent with pure avocado oil, suggesting substitution or blending with lower-cost oils such as canola, safflower, or soybean. It does not, on its own, prove Chosen Foods knowingly adulterated products. Consumers deserve additional testing and fixing the supply chain. Credit to UC Davis for the testing.
branding · photo_0
Localize
Statement · photo_0
CHOSEN FOODS TESTED CLEAN IN 2020, BOUGHT OUT BY PRIVATE EQUITY IN 2021, AND NOW ALL 8 SAMPLES FAILED AVOCADO OIL TESTING