Analyzing rebrand and proposing alternativefrom @sportsmarketing_

Transcript

Is Salford City's rebrand destined to fail? Let me explain. Salford City have just revealed their new home kit, which accompanies their new home crest. It's an important move for the club. When the class of '92 first bought Salford back in thousand fourteen, they changed both the color of the kit and the best, much to the distaste of fans. In fact, apparently, when Gary Neville had his first fan meeting with hardcore fans of Salford, he said this. I'm gonna read this out because it's a great quote. No team has ever worst anything wearing orange. And fans reminded him of the famous Netherlands teams and explained that Salford Tier worse tangerine shirts. So they've changed his shirt back. What's the big deal? Watch this. Will yes. I think it's gonna stand out. Better you know what I love about this is, you know, I talk about Miami, and I talk about owning the color rank. And now we're gonna own the colour orange in club football. Rank there it is. Better Beckham, I thought you knew brand. I thought you knew marketing. I thought you knew better. Own the colour orange in club football. Now I'm a sports marketeer. This is a sports marketing account. If you're not interested in that, if you don't like the marketing of sports and rank, then move on because this ain't for you, it's okay. We've all got our own interests. For everyone else who's left, I wanna talk to you about the importance of color, particularly when it comes to brand and particularly in sports. We are visual beings. We process images about 600 times faster than we process words. Color can be a shortcut. Color is story. Color is identity. Football clubs have a really hard time anyway trying to differentiate and trying to be unique. And a rebrand is a chance to land a unique identity. And it's a very owning the color orange in club football that I have problem with. I don't think you can. There's already plenty of teams associated with orange and tangerine colorways, and it's different to Miami and Pink. Don't get me rank. They've done a fantastic job within to Miami, but pink is a well established Miami aesthetic. I just Google Miami aesthetic, and it comes up with this. It was up for grabs from a global football perspective, but only because it tied directly to the city of Miami anyway. I'm gonna label this point. Tiffany, Tiffany blue. Blank Street Coffee has tier matcha green. And what color did McLaren race in? They're not orange. It's papaya. And papaya is such a big part of their identity. You know, the membership, papaya rules, everything that goes underneath it. So what could have been done instead? Well, add a few thoughts. Some of the buildings in Salford, like Peel Hall, like Salford Lads Club, have this rich terracotta of the building. And that, I think, is the opportunity here. Good have been terracotta. I think the orange should have been terracotta. It has a real connection to the city and to local Don't shoot me. This is an AI mock up. I came up with this concept. I just did a AI mock up, like, what a partnership with Pantone could look like as a way to launch the actual color of Salford. This for me could be a really interesting brand and identity land grab. Anyway, what do you think? Does anyone care? Is it just me? I'm overthinking it. Probably. Follow for more sports marketing.