@wellcopymax I sent this to my team so figured I’d share here as well. Shoutout @leilahormozi
👋 Yo! I’m Max. 5 years ago I got into e-commerce through running my own online store.
What I loved most was the marketing, direct response, and seeing numbers go up on a screen...
That obsession led me to email, and I’ve been living and breathing it for the past 5 years.
I went in-house first. Lead email marketer for multiple 8-figure brands at the same time until I built my agency, Well Copy.
We’ve now worked with 300+ ecommerce brands and currently manage email, sms, and subscription programs for 100+ actively...
We help brands scale from 7 to 9 figures, and have generated $250M+ from email in the process.
I’m 23 and built this all while in college and graduating in May 2025.
This is all I do. All I think about. And I’m just getting started.
I post about email, SMS, and subscription brand growth... the strategies the fastest-growing brands are actually using TODAY.
If that’s what you’re here for, follow along 🤝
Direct message me “EMAILZ” to get free resources or explore working together (you can also hit the link in my bio).
Follow @wellcopymax for more.
List of essential leadership videosfrom @wellcopymax
[01]
Overview
The creator, a business owner, strongly recommends a set of YouTube videos by Leila Hormozi as essential leadership training. He establishes his credibility by mentioning his company size, then systematically presents screenshots of several specific videos, briefly explaining the value of each one on topics like recognition, communication, and feedback. He concludes by framing the collection as a high-value course and offers to send the links to viewers who comment on the video.
This Should Be Required Training For All Business Owners
Verbal hook · 40%
This should be required training for anybody running a company.
Visual hook · 5%
A tight, direct-to-camera shot of the speaker's face, combined with a large, bold title text overlay, creates an immediate sense of authority and importance.
[06]
Hook template
Steal this for your own video
This Should Be Required [training/reading/watching] For Every [audience type]
— This Should Be Required Watching For Every New Parent
— This Should Be Required Reading For Every First-Year Sales Rep
— This Should Be Required Training For Every Restaurant Manager
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold, universal declaration that a specific type of knowledge is mandatory for a target audience, immediately establishing high stakes.
Payoff
A direct call to action that offers to deliver the curated list in an easily accessible format, explicitly removing common friction points (like email sign-ups) to maximize engagement.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Authority Curator
The creator establishes themselves as an authority on a topic and then provides a rapid-fire, curated list of high-value, third-party resources, framing it as a shortcut to expertise and concluding with a frictionless offer to access the curated content.
1
The Authority Proof
The creator substantiates their right to make the opening declaration by providing a specific, impressive metric or achievement related to their own success in the field (e.g., 'we just crossed 100 employees').
2
The Source Reveal
The creator names the single, credible source from which the curated list is drawn, anchoring the recommendations in established expertise.
3
The Value Gauntlet
The main segment where the creator rapidly presents each item in the curated list using a repeating micro-pattern, demonstrating a high density of value.
4
The Value Reframe
The creator summarizes the immense value of the freely shared list by comparing it to a high-cost, premium product (e.g., 'a course that costs thousands').
Themes
Leadership development
Continuous learning
Business management
Techniques
Social proof
Listicle
Direct call-to-action
Trends
Curated content lists
Value-driven content
Post caption
I sent this to my team so figured I’d share here as well. Shoutout @leilahormozi
👋 Yo! I’m Max. 5 years ago I got into e-commerce through running my own online store.
What I loved most was the marketing, direct response, and seeing numbers go up on a screen...
That obsession led me to email, and I’ve been living and breathing it for the past 5 years.
I went in-house first. Lead email marketer for multiple 8-figure brands at the same time until I built my agency, Well Copy.
We’ve now worked with 300+ ecommerce brands and currently manage email, sms, and subscription programs for 100+ actively...
We help brands scale from 7 to 9 figures, and have generated $250M+ from email in the process.
I’m 23 and built this all while in college and graduating in May 2025.
This is all I do. All I think about. And I’m just getting started.
I post about email, SMS, and subscription brand growth... the strategies the fastest-growing brands are actually using TODAY.
If that’s what you’re here for, follow along 🤝
Direct message me “EMAILZ” to get free resources or explore working together (you can also hit the link in my bio).
Follow @wellcopymax for more.
Text overlays
title · beginning
This Should Be Required Training For All Business Owners
contextual · middle
22 minute TRAINING to get your employees to WORK HARDER and STAY WITH YOU FOREVER...
contextual · middle
How MILLIONAIRES communicate...[tactical training]
contextual · middle
The SIMPLE Managerial Framework that changed my business
contextual · middle
6 TIPS for making your TEAM MEETINGS more effective - QUESTIONS TO ASK..
contextual · middle
How to Motivate ANYONE to Do What You Want
contextual · middle
How to Become a Leader People Respect
contextual · middle
The 5 'A's to Giving Critical Feedback
Transcript
Should be required training for anybody running a company. I push crossed a 100 employees in my company, and I make all my leaders watch these videos. Pretty much all of these are OG Layla Hermozzi videos. This is the first worst, one of my favorites, how to get employees to work hard and stay with you forever. It's all about recognition, how this is the key. It's the same, like, part of the course tier. We have communication and how to effectively communicate to your team. Seems woo woo, but it's tactical as fuck. Then this is probably my favorite, and I rewatch this, like, once a month. Pretty much about if your employees aren't doing what you want them to do, it's on you and how to actually get them. And then we have six tips to making team meetings effective because most meetings suck. Another one right tier, how to motivate anyone to do what you want. Great one tier. It's quick. Very important one, how to become a leader that people respect. And to tie everything together, the five a's to giving critical feedback. Good should be a leadership course that costs thousands and thousands of dollars. Comment best, and I'll send you the links to all of them just for easy access. No email required worst so you can have it.
