@sephora
Instagram · 10 Shot
@sephora No wrong answers here 😏 @kosas
Trending short videosAnswering a makeup question visually
The edit1 shot · 1 text
Shots Text0:21
Performance
- Views
- 1.5M
- Likes
- 8.8K
- Comments
- 96
- Engagement
- 0.6%
- Outlier
- 154.8×
- Length · 5 Aug 2026
- 0:21
Video #38426 · 10 Shot
Answering a makeup question visuallyfrom @sephora
[01]
Overview
The video asks the question 'how much powder do you use to set?' via a text overlay and then showcases a montage of different women pouring varying amounts of a loose setting powder into the product's lid.
[02]
Simple outline
- 1Pose a relatable question
- 2Show varied user answers
- 3Create rhythmic loop
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
how much powder do you use to set?
Visual hook · 35%
A medium close-up of a woman smiling while opening a makeup compact, followed by rapid cuts to different people in various settings, creating immediate movement and visual variety.
[06]
Hook template
Steal this for your own video
How much do you use to ?
- — How much setting powder do you use to bake?
- — How much protein powder do you use to build muscle?
- — How much fertilizer do you use to feed your plants?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An on-screen text question is posed over the first subject as they begin a specific action, immediately establishing the video's premise and creating instant curiosity.
Payoff
The payoff is the cumulative impression of variety and community usage, satisfying the viewer's initial curiosity. The video ends abruptly after the final example, encouraging an immediate re-watch.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Rhythmic Poll
A rapid-fire compilation of different individuals answering the same quantitative or preferential question through a repeated physical action, creating a sense of community consensus and satisfying viewer curiosity.
Themes
Techniques
Trends
Post caption
No wrong answers here 😏 @kosas
Text overlays
title · throughout
how much powder do you use to set?