Viral Hooks
Trending short videosWoman eating croissant holding product
R

@rarebeauty

Instagram · Carousel

@rarebeauty a new beginning, in more ways than one 🌱 Own every moment of what’s next with Rare Beginnings Eau de Parfum, a fruity floral wrapped in creamy sweetness. Exclusively at @sephora, @sephoracanada, Sephora @kohls, @sephorauk, and rarebeauty.com.

View original on Instagram

Performance

Views
1M
Likes
69.3K
Comments
254
Engagement
6.7%
Outlier
2.4×

Video #38897 · Carousel

Woman eating croissant holding productfrom @rarebeauty

[01]

Overview

A lifestyle photograph of a woman in a white outfit and sunglasses, smiling as she takes a bite of a croissant. She is also holding a small green jar, which is a beauty product being promoted in the caption, blending a product showcase with a candid, aspirational moment.

[03]

Related videos

[04]

Classification

Format
Concepts
Lifestyle ShowcaseProduct PromoVibe Showcase
Elements
Product PlacementShallow Depth of Field

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 55%

a new beginning, in more ways than one 🌱

Visual hook · 45%

A woman captured in the candid, relatable action of joyfully eating a croissant, creating a dynamic and engaging focal point. The juxtaposition of this casual moment with luxury accessories like Chanel sunglasses and a prominently displayed beauty product generates aspirational appeal.

[06]

Hook template

Steal this for your own video

A new [life chapter], and an even better [unexpected upgrade].

  • — A new city, and an even better skincare routine.
  • — A new job, and an even better morning ritual.
  • — A new relationship with food, and an even better way to feel confident.

Themes

  • everyday luxury
  • self-care
  • aspirational lifestyle
  • brand promotion

Techniques

  • product placement
  • natural lighting
  • shallow depth of field

Trends

  • influencer marketing
  • candid posing
  • product-in-action

Post caption

a new beginning, in more ways than one 🌱 Own every moment of what’s next with Rare Beginnings Eau de Parfum, a fruity floral wrapped in creamy sweetness. Exclusively at @sephora, @sephoracanada, Sephora @kohls, @sephorauk, and rarebeauty.com.

Woman eating croissant holding product | Viral Hooks