Viral Hooks
Trending short videosLip balms in a dessert glass
S

@summerfridays

Instagram · Carousel

@summerfridays Three new flavors, one very sweet summer. 🍑🍇🍨 A limited-edition trio of our award-winning Lip Butter Balm in the most delicious summer shades and flavors – Peach Granita, Berry Sorbet and Sea Salt Caramel. Sweet Summer Minis, a sweet little taste of summer for your lips. Coming soon May 28th @sephora @sephoracanada @sephorafrance @sephoramiddleeast Sephora EU @revolve @spacenk Sephora at @kohls June 11th @cultbeauty @sephorauk June 30th @meccabeauty

View original on Instagram

Performance

Views
882.8K
Likes
58.9K
Comments
554
Engagement
6.7%
Outlier
21.3×

Video #29749 · Carousel

Lip balms in a dessert glassfrom @summerfridays

[01]

Overview

A high-quality studio photograph promoting new Summer Fridays Lip Butter Balms. The products are creatively displayed inside a martini glass with scoops of sorbet and fresh fruit, set against a vibrant pink background to evoke a summery, indulgent theme.

[03]

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[04]

Classification

Format
Carousel
Concepts
Product ShowcaseThemed AnnouncementVibe Showcase
Elements
Thematic StagingSolid Color BackgroundShallow Depth of Field
Account
Brand
Topics
Cosmetics / SkincareProduct LaunchBrand MarketingFood

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Three new flavors, one very sweet summer. 🍑🍇🍨

Visual hook · 65%

An unexpected and visually appealing composition of lip balm tubes arranged in a martini glass with colorful scoops of sorbet and fresh fruit. The vibrant, monochromatic color scheme creates a strong color pop and a thematic link between cosmetics and dessert.

[06]

Hook template

Steal this for your own video

Display [your product] inside a [unexpected themed vessel] alongside [matching sensory props], all in one bold color palette.

  • — Display a new perfume inside a champagne coupe alongside rose petals and glossy cherries, all in one bold red color palette.
  • — Display a protein powder tub inside a cereal bowl alongside berries and a spoonful of yogurt, all in one bold color palette.
  • — Display a wireless earbud case inside a seashell alongside sea glass and pearls, all in one bold color palette.

Themes

  • Summer
  • Indulgence
  • Sweet treats
  • Sensory experience

Techniques

  • Product styling
  • Studio lighting
  • Color theory

Trends

  • Aesthetic product photography
  • Food as beauty prop

Post caption

Three new flavors, one very sweet summer. 🍑🍇🍨 A limited-edition trio of our award-winning Lip Butter Balm in the most delicious summer shades and flavors – Peach Granita, Berry Sorbet and Sea Salt Caramel. Sweet Summer Minis, a sweet little taste of summer for your lips. Coming soon May 28th @sephora @sephoracanada @sephorafrance @sephoramiddleeast Sephora EU @revolve @spacenk Sephora at @kohls June 11th @cultbeauty @sephorauk June 30th @meccabeauty

Lip balms in a dessert glass | Viral Hooks