@wirecutter
Instagram · Talking Head Edit
@wirecutter We said what we said! (*cuts hair, changes name, moves abroad*) All the best pickles are at the link in bio.
Trending short videosRevisiting product review after comments
The edit1 shot · 3 text
Shots Text0:51
Performance
- Views
- 321.6K
- Likes
- 5.9K
- Comments
- 449
- Engagement
- 2%
- Outlier
- 5.4×
- Length · 21 Aug 2026
- 0:51
Video #40235 · Talking Head Edit
Revisiting product review after commentsfrom @wirecutter
[01]
Overview
The creator, a writer for a review publication, explains that after receiving significant negative feedback for not recommending Claussen pickles in a previous guide, she decided to conduct a new taste test. She re-evaluates Claussen pickles, confirming her original negative opinion, and then tests a new brand, Ba-Tampte, which was requested by viewers. She concludes that while Ba-Tampte pickles are good, they still don't beat her original top pick, and she is standing by her initial recommendations.
[02]
Simple outline
- 1State unpopular opinion
- 2Show audience disagreement
- 3Re-evaluate audience favorites
- 4Justify final, unchanged verdict
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
Sorry, We Still Don't Recommend Claussen Pickles
Verbal hook · 10%
Everyone has their own favorite pickle.
Visual hook · 35%
A woman makes a sour, disgusted facial expression while holding a piece of pickle on a fork, immediately conveying a strong negative opinion.
[06]
Hook template
Steal this for your own video
Sorry, We Still Don't Recommend
- — Sorry, We Still Don't Recommend the Stanley Cup
- — Sorry, We Still Don't Recommend Hoka Running Shoes
- — Sorry, We Still Don't Recommend the Instant Pot
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, unapologetic statement that contradicts a popular belief or preference, creating immediate conflict and intrigue.
Payoff
A firm, confident reaffirmation of the original recommendation, closing the narrative loop and solidifying the creator's expertise and consistency.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Mandate Re-Evaluation
Address audience backlash to a previous controversial ranking by re-evaluating their favorites, only to ultimately reaffirm the original expert opinion, thereby strengthening authority.
- 1
The Authority & The Uproar
Establish credibility by referencing a past, comprehensive evaluation, then immediately introduce the central conflict by showing proof of strong audience disagreement (e.g., screenshots of comments).
- 2
The Reluctant Concession
Frame the re-evaluation as an exception to normal procedure, done specifically in response to passionate community feedback. This positions the creator as responsive but principled.
- 3
The Villain's Re-Trial
Re-test the most popular 'wrong' choice from the original evaluation. Conclude that it is still flawed, providing specific, sensory reasons for the negative verdict, thus doubling down on the initial controversial stance.
- 4
The Underdog's Trial
Test a second, highly-requested item that was previously omitted. Give this item a positive review, acknowledging its merits, but ultimately ranking it below the original winner. This shows fairness and an open mind.
- 5
The Champion's Defense
Briefly re-introduce the original top pick, reinforcing why it remains the superior choice and the benchmark for quality.
Themes
Techniques
Trends
Post caption
We said what we said! (*cuts hair, changes name, moves abroad*) All the best pickles are at the link in bio.
Text overlays
title · beginning
Sorry, We Still Don't Recommend Claussen Pickles
contextual · beginning
Maki Yazawa WRITER AT WIRECUTTER
branding · beginning
The New York Times Wirecutter The Best Pickles By Maki Yazawa
Transcript
Everyone has their own favorite pickle. They're not afraid to tell you that. I wrote a pickle guide where we tasted 47 different pickles. People were seriously upset that we did not like Best pickles and that we didn't test with Tom's. We don't normally redo testing. We're very confident in our recommendations. But since everyone was really riled up, we decided to give them another shot. So the first time around, Clausen just was kind of leathery, a little bit boring. The flavors were muted and it just fell flat overall. And the second time, we were equally disappointed. I'm so sorry, but they were super leathery. The brine just didn't taste great, and I don't no just not it's best not good. Better pickles are harder to find nationwide, so that's why we didn't include them in the first round. We actually really like them, but we didn't like them as much as our top pick Bubbe is, so we're sticking by our picks.