@yoonj_kim
Instagram · Vlog
@yoonj_kim the rumors were true 📍 Metropolis in DTLA — full video on YouTube
@yoonj_kim
Instagram · Vlog
@yoonj_kim the rumors were true 📍 Metropolis in DTLA — full video on YouTube
Performance
Video #39653 · Vlog
[01]
The creator investigates a rumor about a luxury tower in Los Angeles having hundreds of empty condos. She explains her process of pulling public records for all 822 units, visiting the building at night to visually confirm vacancies, and discovering the developer is a Chinese company that never sold the units, all while highlighting the irony during a housing crisis.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
this luxury tower has 281 empty condos during the housing crisis
Verbal hook · 20%
It's like something everybody talks about and suspects.
Visual hook · 15%
A low-angle, handheld shot of the creator looking up at a massive skyscraper, creating a sense of scale and placing the viewer directly in the scene.
[06]
Steal this for your own video
This has empty during
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, data-driven statement that presents a shocking paradox or injustice, immediately establishing the video's central thesis and high stakes.
Payoff
The satisfaction of seeing a popular suspicion confirmed through a clear, multi-step investigation, empowering the viewer with validated information and a clear target for their frustration.
[08]
The structural pattern this video runs on
Framework
The Investigative Reveal
To validate a widely held but unproven suspicion through a series of escalating investigative steps, culminating in a definitive confirmation and the identification of an antagonist.
The Universal Suspicion
Frames the initial claim as a common, relatable suspicion that 'everyone talks about,' making the investigation feel like a public service and validating the viewer's own potential doubts.
The Paper Trail
Demonstrates the initial, data-driven phase of the investigation (e.g., 'pulling records') to build credibility and show due diligence before presenting visual proof.
The Field Verification
Transitions from data to physical, 'on-the-ground' evidence gathering (e.g., visiting a location at a specific time), providing compelling visual proof that supports the data.
The Third-Party Corroboration
Introduces evidence from an official or trusted external source (e.g., 'marked by USPS') to lend undeniable authority to the findings and remove doubt.
The Antagonist Reveal
Explicitly names the entity responsible for the issue and shows an attempt to engage with them, solidifying their role as the antagonist and highlighting a lack of accountability.
The Broader Context
Zooms out from the specific case to restate the larger societal problem it represents, giving the investigation a powerful, concluding moral and emotional weight.
The Pattern Interrupt Outro
Ends with an abrupt, unexpected real-world event that breaks the narrative tension, grounds the story in messy reality, and leaves a memorable, slightly chaotic final impression.
the rumors were true 📍 Metropolis in DTLA — full video on YouTube
title · beginning
this luxury tower has 281 empty condos during the housing crisis
informational · beginning
EMPTY SO FAR: 281
contextual · middle
I pulled the records for every unit
informational · middle
822 CONDOS every unit on the county roll
contextual · middle
then went at night to verify
informational · middle
every dark unit marked “Mail Vacant” by USPS
contextual · middle
the developer never sold them
contextual · middle
LA GREENLAND
informational · middle
a company from China
contextual · end
more to count
Like something everybody talks about and suspects. Do you live here? No. We live in it. And I confirmed that the rumors are true. New luxury building going up, but there's still people without housing. Oh, there's a way about trying to run you over.