Viral Hooks
Trending short videosIllustrated guide to world tomatoes
T

@thewarkitchen

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@thewarkitchen How blessed are we to live in a world full of beautiful tomatoes? Here are your tomatoes of the world 🍅 What's your favorite way to enjoy a perfectly ripe summer tomato? P.S of course this doesn't cover EVERY tomato in the world (there are thousands of varieties out there), let us know if we missed a favorite of yours 🫶

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Video #39934 · Carousel

Illustrated guide to world tomatoesfrom @thewarkitchen

[01]

Overview

An educational infographic showcasing various tomato varieties from around the world. Each tomato is realistically illustrated and accompanied by a text block describing its name, origin, and unique characteristics, serving as a visual guide for food enthusiasts.

[02]

Simple outline

  1. 1Declare a definitive theme.
  2. 2Present items in gallery format.
  3. 3Pair visuals with factoids.
  4. 4Use a consistent label format.

[03]

Related videos

[04]

Classification

Format
Concepts
Guide CarouselShowcase Carousel
Elements
Text OverlayTemplated Graphic Layout

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

Tomatoes OF THE WORLD

Verbal hook · 15%

What's your favorite way to enjoy a perfectly ripe summer tomato?

Visual hook · 60%

A vibrant and detailed illustrated collage of numerous varieties of tomatoes, showcasing a wide range of colors, shapes, and sizes, creating a visually rich and appealing composition that draws the eye.

[06]

Hook template

Steal this for your own video

A [large number]-variety illustrated collage of [ingredient or subject] — every [visual detail] you never knew existed.

  • — A 30-variety illustrated collage of wild mushrooms — every shape, color, and texture you never knew existed.
  • — A 25-variety illustrated collage of heritage apples — every stripe, speckle, and hue you never knew existed.
  • — A 40-variety illustrated collage of chili peppers — every curve, shade, and size you never knew existed.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A large, stylized title that declares the comprehensive theme of the collection ('Tomatoes of the World'), acting as the visual and conceptual entry point for the entire piece.

Payoff

The user gains a sense of comprehensive knowledge and a valuable, shareable reference asset in a single, easily digestible image, fulfilling the promise of the title.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Visual Compendium

Presents a dense, visually-driven collection of items from a single category in a single, comprehensive infographic. Each item is a self-contained micro-entry, encouraging non-linear exploration and making the content highly 'saveable' as a reference guide.

  1. 1

    The Curated Gallery

    Simultaneously presents all items in a non-linear, visually appealing layout. This structure replaces a linear slide progression with a free-form exploration, inviting the user to scan and engage with individual items at their own pace within a single frame.

Themes

  • Biodiversity
  • Culinary Knowledge
  • Agriculture
  • Global Cuisine

Techniques

  • Digital Illustration
  • Infographic Design
  • Typography

Trends

  • Educational Content
  • Informational Carousel
  • Listicle

Post caption

How blessed are we to live in a world full of beautiful tomatoes? Here are your tomatoes of the world 🍅 What's your favorite way to enjoy a perfectly ripe summer tomato? P.S of course this doesn't cover EVERY tomato in the world (there are thousands of varieties out there), let us know if we missed a favorite of yours 🫶

Text overlays

  • title · photo_0

    Tomatoes OF THE WORLD

  • branding · photo_0

    @thearkitchen

  • informational · photo_0

    CAMPARI OFTEN SOLD “ON THE VINE,” CAMPARI TOMATOES ARE PRIZED FOR CONSISTENT SWEETNESS YEAR-ROUND.

  • informational · photo_0

    SANTORINI TOMATO IT THRIVES WITH VERY LITTLE WATER, THANKS TO SANTORINI’S VOLCANIC SOIL AND HUMID SEA AIR.

  • informational · photo_0

    BLACK CHERRY BRED BY VINCE SAPP IN THE 1990S. THE ONLY TRULY DARK-PURPLE CHERRY TOMATO IN COMMERCIAL PRODUCTION.

  • informational · photo_0

    GREEN ZEBRA TOM WAGNER SPENT NEARLY THIRTY YEARS BREEDING A GREEN TOMATO THAT WOULDN’T CRACK. HE FINALLY RELEASED IT IN 1983. HIS OWN FATHER TOLD HIM NOBODY WOULD WANT A GREEN TOMATO.

  • informational · photo_0

    PACHINO SICILIAN FARMERS SAY THE SALTY SEA BREEZE FROM THE COAST IS WHAT MAKES THEM TASTE SO SWEET.

  • informational · photo_0

    MARMANDE NAMED AFTER THE TOWN OF MARMANDE IN SOUTHWESTERN FRANCE, A HISTORIC TOMATO-GROWING REGION.

  • informational · photo_0

    ROMA RELEASED BY USDA IN 1955 FOR CANNING. ONE OF THE MOST WIDELY GROWN PROCESSING TOMATOES ON THE PLANET.

  • informational · photo_0

    BEEFSTEAK INDIVIDUAL FRUITS REGULARLY WEIGH OVER 1 LB, WITH SOME EXCEEDING 2 LB. THE WORLD RECORD BEEFSTEAK WEIGHED 11.65 LB LB (MINNESOTA, 2022).

  • informational · photo_0

    SUN GOLD FREQUENTLY RANKED AMONG THE SWEETEST TOMATO VARIETIES EVER BRED. TASTES AS SWEET AS RIPE WATERMELON.

  • informational · photo_0

    COSTOLUTO FIORENTINO GROWN IN TUSCANY SINCE AT LEAST THE 1800S. THE DEEP RIBBING WAS ACTUALLY CONSIDERED A DEFECT BY MODERN BREEDERS BUT ITALIANS KEPT THE VARIETY ALIVE BECAUSE THEY LIKED THE LOOK.

  • informational · photo_0

    MOMOTARO THE NUMBER ONE TOMATO SOLD IN JAPAN. ITS NAME MEANS “PEACH BOY” AFTER THE FAMOUS JAPANESE FOLK HERO.

  • informational · photo_0

    RAF RAF STANDS FOR RESISTENTE AL FUSARIUM (“RESISTANT TO FUSARIUM”), REFERRING TO ITS DISEASE RESISTANCE.

  • informational · photo_0

    DATTERINO THE NAME LITERALLY MEANS “LITTLE DATE” BECAUSE OF THE SHAPE. SICILIANS DIP THEM IN DARK CHOCOLATE AS A SUMMER SNACK.

  • informational · photo_0

    CUORE DI BUE NAMED “OXHEART” IN ITALIAN, IT’S THE CLASSIC TOMATO FOR FERRAGOSTO TARTS.

  • informational · photo_0

    SAN MARZANO AUTHENTIC SAN MARZANO TOMATOES ARE GROWN IN VOLCANIC SOIL NEAR MOUNT VESUVIUS AND CARRY PDO PROTECTION.

  • informational · photo_0

    BRANDYWINE INTRODUCED IN THE LATE 1800S. CONSIDERED ONE OF THE FINEST-TASTING HEIRLOOM TOMATOES.

  • informational · photo_0

    KUMATO DEVELOPED THROUGH CONVENTIONAL BREEDING. THE BROWN-GREEN COLOR THAT LOOKS UNRIPE IS ACTUALLY ITS RIPE STATE.

Illustrated guide to world tomatoes | Viral Hooks