Viral Hooks
Trending short videosHailey Bieber's bronzed nighttime glam look.
R

@rhode

Instagram · Carousel

@rhode nighttime highlight 🌙  @haileybieber’s bronzed + luminous glam by @maryphillips. rhode breakdown: highlight milk in 03 all over glazing milk for skin prep pocket bronze in sunbed pocket blush in tan line peptide lip shape in lean

View original on Instagram

Performance

Views
3M
Likes
198.4K
Comments
386
Engagement
6.7%
Outlier
20.1×

Video #44030 · Carousel

Hailey Bieber's bronzed nighttime glam look.from @rhode

[01]

Overview

A carousel post from the beauty brand Rhode showcasing founder Hailey Bieber's glamorous, bronzed makeup look. The post transitions from photos of the final look to a detailed shot of the specific Rhode products used to achieve it, functioning as both inspiration and direct product marketing.

[03]

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[04]

Classification

Format
Carousel
Concepts
Inspo LookbookProduct ShowcaseLifestyle Showcase
Elements
Mood LightingIntimate Close-UpDirect Flash
Account
BrandPersonal Brand
Topics
BeautyCosmetics / SkincareCelebrityBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

nighttime highlight 🌙

Visual hook · 85%

A striking full-body photo of celebrity Hailey Bieber in a glamorous, sparkly gold dress with glowing, bronzed skin, creating an immediate sense of aspiration and high-fashion appeal.

[06]

Hook template

Steal this for your own video

Open with a striking full-body shot of [aspirational subject] in [standout look], with [desired result] immediately visible; follow with a close-up of what created the result.

  • — Open with a striking full-body shot of a model in a sparkly gold dress, with bronzed nighttime makeup immediately visible; follow with a close-up of the beauty products used.
  • — Open with a striking full-body shot of a runner in race-day gear, with their finished marathon medal immediately visible; follow with a close-up of the training plan.
  • — Open with a striking full-body shot of a chef in a crisp apron, with a plated dessert immediately visible; follow with a close-up of the ingredients.

Themes

  • Glamour
  • Aspiration
  • Celebrity Lifestyle
  • Luminous Beauty

Techniques

  • Mood Lighting
  • Direct Flash
  • Styled Product Photography

Trends

  • Glass Skin
  • Monochromatic Makeup
  • Bronzed Glow

Post caption

nighttime highlight 🌙  @haileybieber’s bronzed + luminous glam by @maryphillips. rhode breakdown: highlight milk in 03 all over glazing milk for skin prep pocket bronze in sunbed pocket blush in tan line peptide lip shape in lean

Hailey Bieber's bronzed nighttime glam look. | Viral Hooks