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Trending short videosGlossy lip tint swatches and tubes
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@rhode

Instagram · Carousel

@rhode scented tints are here forever ☕️️🩰️ you’ve always loved the peptide lip tint scents, so we’ve made them a forever thing. every shade in our core lineup is now permanently scented, including brand new smells for pbj + salty tan. 🥜 pbj smells like a classic peanut butter and jelly sandwich 👙 salty tan smells like a pineapple coconut slushie​ a rhode signature since the day it launched, our award-winning formula combines sheer-but-buildable color and hydrating skincare for everyday tinted nourishment. sweeten up your tint, or grab unscented while they’re still around on rhodeskin.com.

View original on Instagram

Performance

Views
2M
Likes
136.1K
Comments
635
Engagement
6.7%
Outlier
9.5×

Video #47393 · Carousel

Glossy lip tint swatches and tubesfrom @rhode

[01]

Overview

A two-photo carousel post from the brand Rhode showcasing its Peptide Lip Tints. The first image displays a clean grid of 12 circular swatches in various colors and finishes, and the second image shows the corresponding product tubes in a flat lay composition. The post's purpose is to announce that the scented versions of the tints are now a permanent part of the product line.

[03]

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[04]

Classification

Format
Carousel
Concepts
Showcase CarouselProduct ShowcaseProduct Promo
Elements
Grid Layout ShowcaseFlat LaySolid Color Background
Account
BrandPersonal Brand
Topics
Cosmetics / SkincareBeautyBrand MarketingProduct Launch

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 70%

scented tints are here forever ☕️️🩰️

Visual hook · 30%

A visually satisfying and organized grid of 12 glossy, circular product swatches in various shades, creating a strong color and texture pop that immediately identifies the content as a beauty product showcase.

[06]

Hook template

Steal this for your own video

[Product variation people loved] [is/are] here forever [relevant emoji]

  • — Scented lip tints are here forever ☕️
  • — The matcha oat latte flavor is here forever 🍵
  • — Our limited-edition sprinkle-crust pizza is here forever 🍕

Themes

  • product variety
  • aesthetic appeal
  • brand identity
  • texture

Techniques

  • product photography
  • studio lighting
  • color harmony

Post caption

scented tints are here forever ☕️️🩰️ you’ve always loved the peptide lip tint scents, so we’ve made them a forever thing. every shade in our core lineup is now permanently scented, including brand new smells for pbj + salty tan. 🥜 pbj smells like a classic peanut butter and jelly sandwich 👙 salty tan smells like a pineapple coconut slushie​ a rhode signature since the day it launched, our award-winning formula combines sheer-but-buildable color and hydrating skincare for everyday tinted nourishment. sweeten up your tint, or grab unscented while they’re still around on rhodeskin.com.

Glossy lip tint swatches and tubes | Viral Hooks