Moneyball strategy for creator marketingfrom @lukaspakter

Transcript

This is the strategy that I stole from Moneyball and how it's turned my business into the fastest growing activewear brand of all time. In 2024, my business did about 1,000,000 in sales. Last year, we did 9,000,000. This year, we're now projecting $80,000,000 in sales. Everyone these days is talking about creator marketing this, creator marketing that, but nobody's doing it the right way. Just like in Moneyball, big baseball teams were focused on getting great players, paying absurd amounts of money for the top players to be on their team. In reality, what they should have been doing and what Brad Pitt figured out was they need to buy runs because runs equal wins. It's the same thing with creator programs with scaling UGC content. I'm sharing you guys data that I had to spend millions of dollars and years to figure out, so please save this video, use it for something good. These are the direct sales that my brand has accumulated from Tribe. Not my total sales, obviously, but it does make up a good piece of our business, and it is the heart of our business at the end of the day. On this side, you are seeing total revenue per month, and on this side, you are seeing number of approved ads submitted. As you can see, every single month as we increase the number of ads, our sales follows. In November of last year, we did 2,400,000. About 1,000,000 of that came from Tribe with about 900 ads submitted. And in June of this year, we did about 5,000,000 in sales, almost 3,000,000 of it coming from Tribe with about three and a half thousand ads submitted as well. Do you guys see the correlation here? The more ads we get into our account, quality ads, not shit ones, the higher our sales go. And so with all this said, just like how in Moneyball Bad Pitt focused on buying wins, you need to buy good videos efficiently. Most brands focus on getting the top creators, going after $305,100,000,000 dollar GMV a month creators. But just like baseball players, they have crazy egos. They want huge retainers. They want a thousand dollars a video even though they're not actually worth that. No since your goal should be to buy quality videos at scale and buy more and more and more of them, you should be creating a system that optimizes for that. Now you don't want shit creators that don't know what they're doing, just like a professional ball team wouldn't wanna get terrible baseball players. They still need to be good. They still need to be worse. But you should be optimizing for the creators that make you the most amount of money per video on average, but charge the least. As you can see right here in Tribe, over the last thirty days, my business has received about 3,600 approved videos. All of these are great ads. These are some of my creators right here. I have creators making up to $50,000 a month, but look at on the side over here how many videos they're making over the course of thirty days. This guy made a 193 videos for $37,000 in commission. This guy made a 140 videos for 13,000 in commission. So the dollar amount in which I'm paying for every single video is extremely low. It's a great business model for me. It's a huge win for them because they get to make a fuck ton of money.