@7elevenhi
Instagram · 10 Shot
@7elevenhi 7-Eleven Hawai‘i x Please Come Again is here with two new treats: Liliko‘i Crumble, made with liliko‘i from the Big Island, and Yuzu Lemonade Sorbet. Available on O‘ahu only, while supplies last
Trending short videosShowcasing two new frozen treats
The edit1 shot · 4 text
Shots Text0:15
Performance
- Views
- 150K
- Likes
- 7.5K
- Comments
- 86
- Engagement
- 5.1%
- Outlier
- 24.3×
- Length · 17 Sept 2026
- 0:15
Video #42818 · 10 Shot
Showcasing two new frozen treatsfrom @7elevenhi
[01]
Overview
The video showcases two new frozen dessert products from a collaboration between 7-Eleven Hawai'i and Please Come Again. It begins by showing the products in a store freezer, then individually presents the Liliko'i Crumble and Yuzu Lemonade Sorbet, showing them being opened and scooped in a sunny, outdoor setting, and concludes with a shot of both products together.
[02]
Simple outline
- 1Announce the collaboration
- 2Demonstrate first item
- 3Demonstrate second item
- 4Present the collection
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 40%
7-Eleven Hawai'i x Please Come Again
Visual hook · 60%
A top-down shot of a freezer filled with neatly arranged, colorful tubs of ice cream, creating a visually satisfying pattern and color contrast.
[06]
Hook template
Steal this for your own video
Top-down shot of arranged in a neat, repeating pattern, with creating an eye-catching reveal.
- — Top-down shot of ice cream tubs arranged in a neat, repeating pattern, with bright fruit colors creating an eye-catching reveal.
- — Top-down shot of notebooks arranged in a neat, repeating pattern, with contrasting cover colors creating an eye-catching reveal.
- — Top-down shot of seed packets arranged in a neat, repeating pattern, with contrasting flower colors creating an eye-catching reveal.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Partnership Reveal: A wide shot showing the products in their retail environment with a text overlay announcing the brand collaboration, establishing context and generating initial interest.
Payoff
The Paired Presentation: Both products are shown together in a final shot, reinforcing them as a complementary pair or a collection and providing a final, memorable visual.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Dual Product Showcase
A systematic, side-by-side presentation of two new, related products, emphasizing their unique sensory experiences through a repeated visual formula.
- 1
The First Feature
The first product is introduced by name and shown in an idealized setting. Key unique selling propositions (like ingredient origin) are highlighted with text overlays.
- 2
The First Experience
The viewer is taken through the process of interacting with the first product—opening it, preparing it, and culminating in a close-up 'ready-to-consume' shot that emphasizes texture and appeal.
- 3
The Second Feature
The second product is introduced, mirroring the setup of the first, establishing a parallel structure and highlighting its own identity.
- 4
The Second Experience
The interaction process is repeated for the second product, focusing on its contrasting sensory details (e.g., texture, consistency) compared to the first.
Themes
Techniques
Trends
Post caption
7-Eleven Hawai‘i x Please Come Again is here with two new treats: Liliko‘i Crumble, made with liliko‘i from the Big Island, and Yuzu Lemonade Sorbet. Available on O‘ahu only, while supplies last
Text overlays
title · beginning
7-Eleven Hawai'i x Please Come Again
contextual · middle
Liliko'i Crumble
informational · middle
Made with liliko'i from the Big Island
contextual · middle
Yuzu Lemonade