@kathrynlturner
TikTok · Speaker address
@kathrynlturner Meet Francesca, one of our amazing Trends managers at M&S. The trends team work way ahead of major events, to assess what will be the next big thing, to shape our product ranges! Meet the Chocolate Cone Ends - the next big thing. #kathrynturner #productdevelopment #marksandspencersfood #kathrynsigneditoff #mands
Performance
Video #31726 · Speaker address
[01]
The creator, a Director at M&S Food, and a colleague from the trends team explain their process for tracking trends and developing new products. They identify 'kidulting' and 'nostalgia' as key drivers, then showcase and sample several M&S products that embody these trends, including 'Choc Cone Ends' and various ice cream sauces. The video culminates with them assembling and enjoying their own custom ice cream cones while demonstrating the unique features of the sauces.
[02]
[03]
1.4M2037.3×Brand director showcases nostalgic products@kathrynlturner · Brand Showcase
1.5M487.6×Expert showcases new store products@kathrynlturner · Product Showcase
1.1M1372.7×Director shares top product picks@kathrynlturner · Value Vlog
3.1M4895.1×Brand director showcases new products@kathrynlturner · Product Showcase
1.7M1918×Product developer shares origin story@kathrynlturner · Origin Story
762.3K895.8×Hype video montage of person@maxsdumbedits · Character Profile
1.7M857.4×Food developer reveals product secrets@kathrynlturner · Behind The Scenes
1.4M2745.4×Brand expert store product tour@kathrynlturner · Showcase
136K174.1×Creator finds new product in-store@waitrose · Behind The Scenes
1.8M1148×Behind the scenes product reveal@kathrynlturner · Behind The Scenes
1.8M550.4×Lifestyle montage for new flavor@drinkculturepop · Product Promo
273.1KBrand collaboration origin story montage@bad.hambres · Origin Story[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
Hi, I'm Catherine, Director of Product Development at M and S Food, and I'm here today with Francesca from our brilliant trends team.
Visual hook · 55%
Two women stand behind a white counter in a professional, stainless-steel kitchen, with a colorful array of food products displayed between them.
[06]
Steal this for your own video
I'm at , and here's what we're actually building right now.
[07]
The promise the opener makes, and how the video pays it back
Hook
An expert poses a common 'how do you do it?' question from the audience, establishing authority and creating an immediate information gap that the video promises to fill.
Payoff
A final, communal moment of enjoyment where the creators use and celebrate the finished product, providing a satisfying resolution and a clear, positive emotional endpoint.
[08]
The structural pattern this video runs on
Framework
The Thesis-to-Proof Playbook
To establish an expert framework or 'secret methodology' and then use a series of product examples and a final hands-on demonstration to prove the framework's validity, culminating in a satisfying, shared experience.
The Process Reveal
The expert provides a high-level answer to the hook question, revealing the name of their internal methodology or 'secret sauce' (e.g., 'the trend book').
The Trend Thesis
The methodology is broken down into 1-2 specific, understandable concepts or principles that will serve as the analytical lens for the rest of the video.
Proof Point #1: The Current Hit
A new, popular, or 'viral' item is presented as the first piece of evidence, explicitly linking its success back to the previously stated principles.
Proof Point #2: The Foresight Flex
A second, often older, item is introduced to demonstrate that the methodology isn't just reactive but predictive, reinforcing the creator's expertise and foresight.
The Interactive Pivot
A clear verbal and physical transition from 'telling' to 'showing,' inviting the viewer into a hands-on demonstration or assembly phase.
The 'Magic Trick' Demonstration
A key feature or usage tip is demonstrated, often involving a satisfying visual transformation (e.g., liquid to solid) that provides a 'wow' moment and insider value to the viewer.
Meet Francesca, one of our amazing Trends managers at M&S. The trends team work way ahead of major events, to assess what will be the next big thing, to shape our product ranges! Meet the Chocolate Cone Ends - the next big thing. #kathrynturner #productdevelopment #marksandspencersfood #kathrynsigneditoff #mands
Hi, I'm Catherine, Director of Product Development at M and S Food, and I'm here today with Francesca from our brilliant trends team. And a lot of people have asked, how do we track trends and how do we come up with new and innovative ideas? So it all starts with the trend book. Yeah. And what we looked at for summertime six was a number of trends, but two key ones that we'll talk about today are kid opting and nostalgia. And we've picked a couple of products that, have just recently launched that we can talk about and Okay. Okay. So let's make some ice cream. Okay, Francesco. What do you have on yours? I'm gonna have some of our s'mores sauce. So chocolate, caramel, marshmallow, biscuit bits. Wow. Yum. Look at that. What are you gonna have? When I grew up, which was a little bit before, when he hot water just before you sell it because it's got to go all runny. But the idea being that you squeeze it on top of freezing cold ice cream and it actually rank, keeps it all going solid. No it's, like, stopped it in its drippy magic. And then when you bite through it, it's solid chocolate. I've got a cup of cream as well. Cheers.