@waitrose
TikTok · Vlog
@waitrose Your Friday night treat just got a major upgrade! 🥄✨ We are still completely obsessed with our No.1 Alphonso Mango Desserts🥭As Sophie says, it’s a total texture bomb of creamy, fruity goodness. 🥭💛 What other sweet treats would you like to see Sophie develop next? Tell her below! 👇👀 #Waitrose #ProductDeveloper #MangoDessert #WaitroseNo1 #DessertLovers
Performance
Video #42713 · Vlog
[01]
The creator, a product developer for Waitrose, takes viewers on a "hunt" through a store to find her newly launched Alphonso Mango Dessert for the first time. After successfully finding the product on the shelf, she expresses her excitement, explains it keeps selling out, and then holds the box to describe its specific ingredients and textures in detail. She concludes by walking through the store with the product, sharing her plans to enjoy it at home with other complementary items.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 80%
Come with me to see my new product in store for the first time! 🤩🥭
Verbal hook · 15%
Hi. I'm Sophie Maltby, and I'm the product developer for chilled desserts.
Visual hook · 5%
A dynamic, walking selfie shot inside a brightly lit grocery store aisle. The movement and real-world environment immediately establish a sense of action and place the viewer within the scene.
[06]
Steal this for your own video
Come with me to see in for the first time!
[07]
The promise the opener makes, and how the video pays it back
Hook
The creator introduces themselves as an authority figure (e.g., designer, developer, expert) and invites the viewer on a personal mission to locate a specific, hyped item.
Payoff
The narrative concludes with the creator successfully acquiring the item and modeling the anticipated enjoyment, leaving the viewer with a sense of vicarious satisfaction and a strong desire to replicate the experience.
[08]
The structural pattern this video runs on
Framework
The Developer's Quest
An expert or creator takes the audience on a 'behind-the-scenes' style quest to find their own creation or a highly sought-after item 'in the wild,' validating its hype through the journey and a detailed breakdown.
The Expert's Quest
The creator establishes their credibility and defines the objective of the 'hunt,' creating a clear narrative goal and a sense of shared journey.
The 'Eureka' Moment
A short, high-energy beat showing the successful discovery of the item, delivering an initial emotional payoff of relief and excitement.
The Scarcity Proof
The creator reveals past failures or difficulties in finding the item, retroactively increasing the stakes and using scarcity as powerful social proof of the item's desirability.
The Sensory Breakdown
The creator leverages their expertise to deconstruct the item's key attributes, using vivid, sensory-rich language to describe its features, benefits, and what makes it unique.
The Anticipation Payoff
The creator concludes the in-field journey by expressing personal satisfaction and painting a picture of the ideal future experience with the item, effectively transferring the feeling of anticipation to the viewer.
Your Friday night treat just got a major upgrade! 🥄✨ We are still completely obsessed with our No.1 Alphonso Mango Desserts🥭As Sophie says, it’s a total texture bomb of creamy, fruity goodness. 🥭💛 What other sweet treats would you like to see Sophie develop next? Tell her below! 👇👀 #Waitrose #ProductDeveloper #MangoDessert #WaitroseNo1 #DessertLovers
title · beginning
Come with me to see my new product in store for the first time! 🤩🥭
Hi. I'm Sophie Maltby, and I'm the product developer for chilled desserts. And I am on the hunt to try and find the number one dessert that you're all looking for this summer, the number one Alphonso mango dessert. Let's go and see if we can find them. They're here. Yes. This is the third time I have tried to do this video to see if they're in store because they keep selling out. Super excited to get these home. These are our two Alphonso mango desserts, which everybody has been talking about. They are a white chocolate shell, and they are filled with a really fruity Alfonso mango mousse. They've got a passion fruit and mango curd, and they're sitting on top a white chocolate and crispy base. They are just the ultimate texture bomb. I am so glad I finally got to get my hands on these today. So I cannot wait to go home, have them tonight with some fresh mango on the side and some number one Alfonso mango ice cream.