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If watches were car brands, Part 2. ⌚️🏎️
You had a LOT of opinions on Part 1, so we’re back with another round.
Which ones did I get right, which ones did I get completely wrong, and what brands should make Part 3?
#Watches #WatchCommunity #LuxuryWatches #Cars #WatchCollector
Transcript
If watches were car brands part two. In part one, I said Rolex is a Porsche nine eleven. Well, Tudor is also a Porsche. It's just a boxer. Much like boxer owners, Tudor owners will happily explain that it's actually the enthusiast's choice, better value, more understated. Basically, the same engineering. They didn't get the cheaper Porsche. They outsmarted the guy who bought the nine eleven. Timex is affordable, historic, made for normal people. Your grandpa had one. Your dad probably had one. It's the every man's watch. Audemars Piguet is Lamborghini, angular, loud, instantly recognizable, available in 400 different variations, all specifically engineered to make sure nobody within 30 feet accidentally misses your wrist. Tier is Subaru, practical, outdoorsy, slightly nerdy. The people who own them absolutely love them. It comes with excellent build quality at sensible price and an unexplained urge to move to Vermont and buy a rescue dog. Patek Philippe is Rolls Royce, old money, impeccably made. I've dog. Patek Philippe is Rolls Royce, old money, impeccably made, eye wateringly expensive, the kind of luxury where spending a $100 on something is somehow considered tasteful restraint. Hamilton is Chevrolet no aggressively American in its identity that it almost feels rude to mention it's actually Swiss. It's basically the watch equivalent of playing born in The USA while eating fondue. JJ LeCoultre is Jaguar. Beautiful, historic, sophisticated, mechanically fascinating. Enthusiasts absolutely love them. They're constantly underrated, constantly deserving more attention. And then when it actually comes time to spend the money, f one buys the German one. IWC is Land Rover military heritage, aviation, exploration, adventure. Everything about the brand suggests its owner is about to cross the Sahara. In reality, the most dangerous journey most IWCs make is from the airport lounge to business class. Swatch is mini, colorful, fun, endlessly customizable. You buy one because it's a good price and cheerful, then another because it's a different color, then another, and suddenly you've somehow spent omega money avoiding buying an omega. And finally, g shock is a Toyota helix. Cheap, practical, almost offensively difficult to destroy. There's a reason why it's somehow become the unofficial vehicle of every insurgency on Earth. Desert, jungle, war zone, doesn't better, it starts. And G Shock has basically the same design philosophy. As civilization ends, both will somehow still be working.