@dibratto
Instagram · Graphic Yap
@dibratto I'm coming up on 6,000 LinkedIn posts written for over 50 tech founders. In that time, we figured out the post types that generally attract, nurture, and/or convert clients over time. I laid most of them out in this video. #ycombinator #linkedin #aiagents #linkedin #founder
Performance
Video #46134 · Graphic Yap
[01]
The creator presents a rapid-fire list of 40 different LinkedIn post ideas for founders. For each idea, he verbally states the concept while a corresponding text label and a real-world screenshot example appear on screen, working his way sequentially through the entire list from 1 to 40.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
40 LinkedIn posts to get your next customer
Verbal hook · 30%
Origin story, contrarian opinion on your industry, industry commentary...
Visual hook · 20%
A large, clean, numbered list from 1 to 40 dominates the screen, immediately establishing the video's structure and promising a high volume of organized, actionable information.
[06]
Steal this for your own video
to get your next
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold title card that states a high-value, quantifiable promise (e.g., '40 ways...'), immediately followed by a sub-header that establishes deep expertise or authority on the topic (e.g., 'I've done X 5,000 times').
Payoff
The final reveal of the fully completed master list, solidifying the total value delivered and creating a 'saveable' asset for the viewer.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Authority List
To establish authority by rapidly delivering a high-volume, actionable list of categorized examples, proving each point with real-world evidence. The value is built through the sheer quantity and utility of the information provided, encouraging viewers to save the content as a resource.
The Content Gauntlet
A sustained, rapid-fire presentation of list items against a visual master list. Each item is introduced, visually proven with an example, and added to the master list, creating a relentless pace of value delivery and a visual sense of progress.
I'm coming up on 6,000 LinkedIn posts written for over 50 tech founders. In that time, we figured out the post types that generally attract, nurture, and/or convert clients over time. I laid most of them out in this video. #ycombinator #linkedin #aiagents #linkedin #founder
title · beginning
40 LinkedIn posts to get your next customer
informational · beginning
(I've written 5,000 posts for 50 founders)
informational · throughout
1. Origin story 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
contextual · throughout
*not clients but posts were in my swipe file
contextual · beginning
Origin story
contextual · beginning
Contrarian opinion on industry
contextual · beginning
Process highlight for your ICP
contextual · beginning
Customer success story
Origin tier, contrarian opinion on your industry, industry commentary, process highlight for your ICP, objection handle, customer success story, biggest mistake you made building the company, common mistake your ICP makes and the fix for it, step by step guide to solving a buyer's problem, why you built your product, industry belief that you disagree with, breakdown of your best stack, answer to a frequently asked question on your sales calls, unexpected lesson from a customer, before and after customer transformation, your approach to hiring, a checklist your ICP can use, difficult decision you've had to make as a founder, reaction to a viral industry sentiment or take, product or service use case walk through, something you changed your mind about, hidden worst of your buyer's current process, a framework you use to make decisions, the story of landing your first customer, a tier down of how a recognizable company solves a buyer problem, customer testimonial with a story behind it, advice you wish you received before starting, common worse around your ICP should consider, behind the scenes of how you deliver results, who your product or service is best suited for or not suited for, a failed experiment and what you learned, a prediction about your industry, a template your ICP can steal, customer buyer criteria worth considering, a surprising fact from your own data, a company milestone and the work behind it, comparison of ways to solve a buyer problem, a trade off you made while building your product or service, what you would do if you were starting again, how a customer gets their first win with your product or service.