@dibratto
Instagram · Graphic Yap
@dibratto Explaining how to grow on LinkedIn in the simplest terms possible. In practice, it is not difficult. It requires a lot of consistency, and that's about it. #linkedin #b2bmarketing #founder
@dibratto
Instagram · Graphic Yap
@dibratto Explaining how to grow on LinkedIn in the simplest terms possible. In practice, it is not difficult. It requires a lot of consistency, and that's about it. #linkedin #b2bmarketing #founder
Performance
Video #44086 · Graphic Yap
[01]
The creator presents a rapid-fire, step-by-step guide to growing on LinkedIn, framed as a '101' course. He covers optimizing the profile, creating a consistent posting schedule, mastering hooks, utilizing a full-funnel content strategy (TOFU, MOFU, BOFU), and leveraging different content formats, concluding with advice on networking and using AI for research.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
Explaining how to grow on LinkedIn but you are NOT smarter than a 5th grader
Verbal hook
Welcome to LinkedIn maxing one zero one.
Visual hook
A medium shot of the creator at a desk, actively writing on a bright green sticky note, which creates immediate movement and signals a lesson or study session.
[07]
The promise the opener makes, and how the video pays it back
Hook
A title card and opening line that frames a complex topic as incredibly simple, promising a foundational, no-nonsense guide.
Payoff
A direct call to action that implies more valuable information is available for those who follow, encouraging subscription.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Masterclass
A rapid, sequential breakdown of a complex topic into simple, visually-reinforced, actionable steps, framed as an easy-to-understand '101' course.
The Prerequisite Setup
Establishes the non-negotiable foundational element that must be in place before any other action is taken.
The Core Action Loop
Details the primary, repeatable actions and strategic mindset required for consistent progress, covering frequency, core technique, and a strategic model.
The Format Expansion
Introduces a variety of specific formats or tactics to diversify the core action and enhance results.
The Modern Tool Rule
Provides guidance on leveraging a current technology or tool, including a critical 'do' and 'don't' to avoid common pitfalls.
The Scaling Engine
Shifts focus from content creation to outreach or distribution, providing a clear, quantitative target for growth.
Explaining how to grow on LinkedIn in the simplest terms possible. In practice, it is not difficult. It requires a lot of consistency, and that's about it. #linkedin #b2bmarketing #founder
title · throughout
Explaining how to grow on LinkedIn but you are NOT smarter than a 5th grader
contextual · beginning
welcome
branding · beginning
LinkedIn in
informational · beginning
1
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optimize
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first
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headshot
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headline
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section
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you
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post
informational · beginning
3
contextual · beginning
per
contextual · middle
days
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time
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master
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top
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middle
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of
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visibility
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converts
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photos
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when
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performance
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use
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infographics
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carousels
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frameworks
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tips
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research
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your
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do
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blindly
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people
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connect
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decision
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week
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connections
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pitch
Welcome to LinkedIn maxing one zero one. Optimize profile first. Good headshot, clear headline, good about section sharing exactly what you do. Post three to five times per week for ninety days. Spend time becoming a hook master. Mix top of funnel, middle of funnel, and bottom of funnel content. Top of funnel gets you visibility, middle of funnel nurtures it, and bottom of funnel converts it. Use photos of yourself when relevant. They help performance. After that, use infographics, cheat sheets, and carousels to share frameworks, pro tips, and mistakes. Use AI to research topics your audience cares about. Do not blindly use AI to write your posts. People can tell. Connect with 100 decision makers per week. Blank connections do not pitch. Follow for more.