@dunkin
Instagram · Carousel
@dunkin The countdown to Doomsday starts now. Fuel up for what’s coming and trust us... this is only the beginning. 👀 See @marvelstudios #AvengersDoomsday in theaters, December 18.
Trending short videosDunkin's Avengers movie themed drinks and donuts.
The edit1 shot · 9 text
Shots Text
Performance
- Views
- 1.6M
- Likes
- 105.5K
- Comments
- 489
- Engagement
- 6.7%
- Outlier
- 10.5×
Video #49618 · Carousel
Dunkin's Avengers movie themed drinks and donuts.from @dunkin
[01]
Overview
This is a 9-slide Instagram carousel post announcing a promotional collaboration between Dunkin' and Marvel Studios for the fictional movie 'Avengers: Doomsday'. The first slide displays the entire collection of themed drinks and donuts, while the following slides are individual 'hero shots' of each product, featuring its unique, movie-inspired name.
[02]
Simple outline
- 1Reveal the full collection
- 2Isolate and name each item
- 3Maintain a consistent format
- 4Close with a key item
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 50%
AVENGERS DOOMSDAY
Verbal hook · 30%
The countdown to Doomsday starts now. Fuel up for what’s coming and trust us... this is only the beginning. 👀
Visual hook · 20%
A vibrant and colorful collection of themed food and drink products arranged against a dark, moody green background, creating high visual contrast and curiosity about the individual items.
[06]
Hook template
Steal this for your own video
: THE STARTS NOW
- — TOTAL KITCHEN MELTDOWN: THE COUNTDOWN STARTS NOW
- — TAX DEADLINE DOOMSDAY: THE COUNTDOWN STARTS NOW
- — FINAL EXAM WEEK: THE COUNTDOWN STARTS NOW
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The opening slide functions as an 'Ensemble Introduction,' showcasing the entire product line or collection at once. This establishes the theme and creates an immediate visual index, prompting the user to swipe to see each item in detail.
Payoff
The final slide serves as the 'Final Reveal,' presenting the last item in the collection. Its function is to satisfy the user's completionist urge to see the entire set teased in the hook, providing a sense of closure to the list.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Collection Showcase
Hooks the audience by showing an entire themed collection on the first slide, then uses a highly consistent, repeating slide format to spotlight each individual item, driving engagement through the user's desire to see every piece of the set.
- 1
The Individual Spotlight Sequence
A repeating beat where each subsequent slide isolates a single item from the collection presented in the hook. It uses a consistent visual and text format to present the item's name and appearance, creating a rhythmic and easy-to-consume sequence that encourages swiping to the end.
Themes
Techniques
Trends
Post caption
The countdown to Doomsday starts now. Fuel up for what’s coming and trust us... this is only the beginning. 👀 See @marvelstudios #AvengersDoomsday in theaters, December 18.
Text overlays
title · photo_0
MARVEL STUDIOS AVENGERS DOOMSDAY IN THEATERS DECEMBER 18
title · photo_1
DOOM'S ORDERS ENERGY
title · photo_2
DOOM CLOUD LATTE
title · photo_3
WAKANDAN DAYDREAM REFRESHER
title · photo_4
OPTIC BLAST LEMONADE
title · photo_5
CLOBBERED CLOUD LATTE
title · photo_6
ICED CAPTAIN'CCINO
title · photo_7
AVENGING DONUT
title · photo_8
DOOMSDAY DONUT