@codyad.am
Instagram · Yap
@codyad.am
Instagram · Yap
Performance
Video #48186 · Yap
[01]
The creator presents a listicle of the seven fundamental story structures that drive all successful content. He begins by using his own rapid follower growth as proof of concept, then systematically explains each of the seven frameworks: Boss Battle, Glow Up, Mission, Fresh Start, Comedy, Tragedy, and The Comeback, providing brief examples for each.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
There's only 7 stories you can tell
Verbal hook · 50%
There's only seven stories you can tell.
Visual hook
A medium close-up of the creator speaking directly to the camera with warm, slightly dramatic lighting that casts a reddish hue on his face, creating a specific mood.
[06]
Steal this for your own video
There's only you can
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, definitive, and slightly controversial statement that claims to simplify a complex topic into a small, manageable number of categories (e.g., 'There's only 7...').
Payoff
A concluding statement that empowers the viewer with a new lens through which to see the world, making the information feel like a permanent upgrade to their perception (e.g., 'you'll see them everywhere').
[08]
The structural pattern this video runs on
Framework
The Secret Key Framework
Establish authority through personal success, then reveal a 'secret' categorical system (e.g., 7 types of X, 5 ways to Y) that explains a universal phenomenon, providing a definition and example for each category.
The Authority Proof
The creator immediately validates the hook by presenting their own impressive, quantifiable results (e.g., follower growth), directly linking their success to the secret they are about to share.
The Thesis Declaration
The core principle behind the framework is stated explicitly, positioning it as the single most important factor for success in the relevant field.
The Universal Law
The creator expands the thesis, claiming it's a universal rule followed by all successful examples in history, raising the stakes and the perceived value of the information.
The Enumeration Gauntlet
The main body of the video, where each category from the hook is systematically presented using a repeating micro-pattern. This beat repeats for every item on the list.
title · beginning
There's only 7 stories you can tell
informational · beginning
I started this year with a couple hundred followers,
informational · beginning
and now I have over 75,000, and I'm convinced it's all
informational · beginning
because of this one piece of advice, and that is that
informational · beginning
people only watch because of a story
contextual · beginning
I post about AI and starting companies, but every
contextual · beginning
successful movie, TV show, and viral video in history
contextual · beginning
have followed the same advice, and is that they
informational · beginning
follow one of these seven story structures
title · middle
The first one is a boss battle
informational · middle
You face a huge problem and you beat it
contextual · middle
This is how I escaped my 9 to 5, how I beat procrastination
title · middle
Number two is a glow up
contextual · middle
This is all looks maxing content
informational · middle
You start with nothing and you transform
contextual · middle
This is how I made my first $10,000 online
contextual · middle
Everyone loves the progress
title · middle
Number three is a mission
informational · middle
You're chasing a big goal
contextual · middle
Can I build an AI business in 30 days?
contextual · middle
Can I go from homeless to a millionaire?
contextual · middle
This is basically the entire internet right now
title · middle
Number four is a fresh start
informational · middle
You enter a new world and you come back changed
contextual · middle
This is like a vlog of moving to a new city
title · end
Number five is comedy
contextual · end
Think of like a Druski skit, where there's tension and satire
title · end
Number six is a tragedy
informational · end
So someone's flaw or mistake just causes them to
informational · end
People secretly love watching other people fail, particularly if there's a lesson to it
title · end
And number seven, the comeback
informational · end
This is a transformation, a redemption
contextual · end
This is like weight loss or someone fresh out of jail
contextual · end
And once you see all of these, you'll see them everywhere
There's only seven stories you can tell. I started this year with a couple 100 followers, and now I have over 75,000, and I'm convinced it's all because of this one piece of advice, and that is that people only watch because of a story. I worst about AI and starting companies, but every successful movie, TV show, and viral video in history have followed the same advice, and it's that they follow one of these seven story structures. The first one is a boss battle. You face a huge problem and you beat it. This is how I escape my nine to five, how I beat procrastination. Simple. Number two is the good up. This is all looks maxing content. You start with nothing and you transform. This is how I made my first $10,000 online. Everyone loves the progress. Number three is a mission. You're chasing a big goal. Can I build an AI business in thirty days? Can I go from homeless to a millionaire? This is basically the entire internet right now. Number four is a fresh tier. You enter a new world and you come back changed. This is like a vlog of moving to a new city. Number five is comedy. Think of like a Drooski skit, where there's tension and satire. Number six is a tragedy. So someone's flaw or mistake just causes them to downfall. People secretly love watching other people fail, particularly if there's a lesson to it. Number seven, the comeback. This is a transformation, a redemption. This is like weight loss, or someone's fresh out of jail. And once you see all of these, you'll see them everywhere.