Viral Hooks
Trending short videosCreator lists seven storytelling frameworks
The edit1 shot · 34 text
Shots Text1:29

Performance

Views
132K
Likes
4.9K
Comments
86
Engagement
3.8%
Length · 29 Jul 2026
1:29

Video #48186 · Yap

Creator lists seven storytelling frameworksfrom @codyad.am

[01]

Overview

The creator presents a listicle of the seven fundamental story structures that drive all successful content. He begins by using his own rapid follower growth as proof of concept, then systematically explains each of the seven frameworks: Boss Battle, Glow Up, Mission, Fresh Start, Comedy, Tragedy, and The Comeback, providing brief examples for each.

[02]

Simple outline

  1. 1State bold universal claim
  2. 2Prove claim with personal success
  3. 3Systematically list and define categories
  4. 4Conclude with a new perspective

[03]

Related videos

[04]

Classification

Format
Concepts
PlaybookRapid Fire ListicleTutorial / How To
Elements
Jump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

There's only 7 stories you can tell

Verbal hook · 50%

There's only seven stories you can tell.

Visual hook

A medium close-up of the creator speaking directly to the camera with warm, slightly dramatic lighting that casts a reddish hue on his face, creating a specific mood.

[06]

Hook template

Steal this for your own video

There's only [number] [thing people think is endless] you can [action your audience does]

  • — There's only 5 workouts you can do
  • — There's only 3 ways you can price your product
  • — There's only 4 meals you can cook on a budget

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold, definitive, and slightly controversial statement that claims to simplify a complex topic into a small, manageable number of categories (e.g., 'There's only 7...').

Payoff

A concluding statement that empowers the viewer with a new lens through which to see the world, making the information feel like a permanent upgrade to their perception (e.g., 'you'll see them everywhere').

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Secret Key Framework

Establish authority through personal success, then reveal a 'secret' categorical system (e.g., 7 types of X, 5 ways to Y) that explains a universal phenomenon, providing a definition and example for each category.

  1. 1

    The Authority Proof

    The creator immediately validates the hook by presenting their own impressive, quantifiable results (e.g., follower growth), directly linking their success to the secret they are about to share.

  2. 2

    The Thesis Declaration

    The core principle behind the framework is stated explicitly, positioning it as the single most important factor for success in the relevant field.

  3. 3

    The Universal Law

    The creator expands the thesis, claiming it's a universal rule followed by all successful examples in history, raising the stakes and the perceived value of the information.

  4. 4

    The Enumeration Gauntlet

    The main body of the video, where each category from the hook is systematically presented using a repeating micro-pattern. This beat repeats for every item on the list.

Themes

  • storytelling
  • content strategy
  • education
  • social media

Techniques

  • listicle
  • direct address
  • personal anecdote

Trends

  • creator education
  • storytelling frameworks

Text overlays

  • title · beginning

    There's only 7 stories you can tell

  • informational · beginning

    I started this year with a couple hundred followers,

  • informational · beginning

    and now I have over 75,000, and I'm convinced it's all

  • informational · beginning

    because of this one piece of advice, and that is that

  • informational · beginning

    people only watch because of a story

  • contextual · beginning

    I post about AI and starting companies, but every

  • contextual · beginning

    successful movie, TV show, and viral video in history

  • contextual · beginning

    have followed the same advice, and is that they

  • informational · beginning

    follow one of these seven story structures

  • title · middle

    The first one is a boss battle

  • informational · middle

    You face a huge problem and you beat it

  • contextual · middle

    This is how I escaped my 9 to 5, how I beat procrastination

  • title · middle

    Number two is a glow up

  • contextual · middle

    This is all looks maxing content

  • informational · middle

    You start with nothing and you transform

  • contextual · middle

    This is how I made my first $10,000 online

  • contextual · middle

    Everyone loves the progress

  • title · middle

    Number three is a mission

  • informational · middle

    You're chasing a big goal

  • contextual · middle

    Can I build an AI business in 30 days?

  • contextual · middle

    Can I go from homeless to a millionaire?

  • contextual · middle

    This is basically the entire internet right now

  • title · middle

    Number four is a fresh start

  • informational · middle

    You enter a new world and you come back changed

  • contextual · middle

    This is like a vlog of moving to a new city

  • title · end

    Number five is comedy

  • contextual · end

    Think of like a Druski skit, where there's tension and satire

  • title · end

    Number six is a tragedy

  • informational · end

    So someone's flaw or mistake just causes them to

  • informational · end

    People secretly love watching other people fail, particularly if there's a lesson to it

  • title · end

    And number seven, the comeback

  • informational · end

    This is a transformation, a redemption

  • contextual · end

    This is like weight loss or someone fresh out of jail

  • contextual · end

    And once you see all of these, you'll see them everywhere

Transcript

There's only seven stories you can tell. I started this year with a couple 100 followers, and now I have over 75,000, and I'm convinced it's all because of this one piece of advice, and that is that people only watch because of a story. I worst about AI and starting companies, but every successful movie, TV show, and viral video in history have followed the same advice, and it's that they follow one of these seven story structures. The first one is a boss battle. You face a huge problem and you beat it. This is how I escape my nine to five, how I beat procrastination. Simple. Number two is the good up. This is all looks maxing content. You start with nothing and you transform. This is how I made my first $10,000 online. Everyone loves the progress. Number three is a mission. You're chasing a big goal. Can I build an AI business in thirty days? Can I go from homeless to a millionaire? This is basically the entire internet right now. Number four is a fresh tier. You enter a new world and you come back changed. This is like a vlog of moving to a new city. Number five is comedy. Think of like a Drooski skit, where there's tension and satire. Number six is a tragedy. So someone's flaw or mistake just causes them to downfall. People secretly love watching other people fail, particularly if there's a lesson to it. Number seven, the comeback. This is a transformation, a redemption. This is like weight loss, or someone's fresh out of jail. And once you see all of these, you'll see them everywhere.

Creator lists seven storytelling frameworks | Viral Hooks