Explaining a K-Pop group's stylefrom @trycloseted

Transcript

The right style doesn't feel like a costume and NewJeans is the perfect example of this. When NewJeans first came out most k pop groups were focused on bold hyper produced concepts, but NewJeans decided to do the opposite. Instead their members wore clothes and things that normal teenage girls would wear. Outfits where they were rocking plain mini skirts, butterfly hair clips, low rise jeans. It was a riskier choice in rank industry where everyone was trying to maximize their aesthetic in production. A lot of K pop groups at the time were also trying to just match outfits throughout the group, removing the individuality of each member. But again, Eugene said the opposite. Everyone could clearly see this when NuJeans popped out to the airport rank customized Bad hoodies. Each of them having their own color and their initials on the bad, where even though they were styled together in a similar aesthetic, each better still bad their own identity tier place in the group, and it paid off. Because the y two k aesthetic that NuJeans embraced actually fit the group and their identity, people resonated with the group, and they were at the forefront of pushing the y two ks aesthetic into k pop and fashion in general. The proof was shown commercially as well, as Nu Jeans was the fastest k pop group to ever hit 1,000,000,000 streams. So even while the rest of the k pop industry was performing and trying to chase different aesthetics, NewJeans just embraced themselves, and in the end, that was the most iconic one of them all.