@thealgorythm
TikTok 路 Yap
@thealgorythm Let me know tour thoughts! 馃憞馃徏Inspired by @guyfieri.superfan 馃挌 #normcore #aestheticvideos #fashiontrends
Trending short videosExplaining a fashion trend's history
The edit1 shot 路 26 text
Shots Text0:30
Performance
- Views
- 218.7K
- Likes
- 17.2K
- Comments
- 117
- Engagement
- 7.9%
- Outlier
- 2.5脳
- Length 路 4 Nov 2021
- 0:30
Video #8004 路 Yap
Explaining a fashion trend's historyfrom @thealgorythm
[01]
Overview
The creator explains the history and cultural significance of the 'normcore' fashion trend. She defines the term, details its origin in 2013, lists its key clothing elements, and contrasts its philosophy of 'blending in' with the more dedicated uniforms of previous subcultures. The creator then connects the decline of normcore to the rise of social media, which decoupled style from subculture and led to the proliferation of internet-driven TikTok aesthetics, ending with a cliffhanger for a part two.
[02]
Simple outline
- 1Pose a curiosity-driven question.
- 2Define the historical concept.
- 3Explain its core philosophy.
- 4Connect it to a modern phenomenon.
- 5End on an unresolved cliffhanger.
[03]
Related videos
327.7K3.8脳Analyzing the rise and fall of normcore@thealgorythm 路 Breakdown
803.5KExplains cultural shift away from microtrends@eugbrandstrat 路 Breakdown
485.7KCultural analysis of brand remixing@eugbrandstrat 路 Breakdown
119.9K61.7脳Creator explains why fashion stopped@alexgreifeld 路 Breakdown
242.7K1.9脳Predicting future alternative fashion trends@thealgorythm 路 Predictions
167K38.5脳Explaining beauty standards as class signals@ashi.branding 路 Breakdown
561.4K3.7脳Fashion trend explainer with examples@thealgorythm 路 Breakdown
1.5M4.8脳Explaining the 'alt' aesthetic trend@deathtostock 路 Breakdown
248.5K1.6脳Creator explains three fashion trends@thealgorythm 路 Rapid Fire Listicle
459.8K87.6脳History of rebel fashion explainer@henrythekidd_ 路 Breakdown
272.3K48.1脳Explaining the skinny vs baggy cycle@peter_reitano 路 Evolution Showcase
1.2M1.1脳Creator analyzes contradictory fashion articles@caseymorrowlewis 路 Headlines[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 55%
What happened to normcore?!
Verbal hook 路 30%
What happened to normcore?
Visual hook 路 15%
An engaging close-up shot of the speaker's face, featuring expressive eyes and unique, thick-framed clear glasses that immediately draw attention.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct, intriguing question about the fate of a known but not fully understood concept, creating an immediate knowledge gap that promises to be filled.
Payoff
An unresolved cliffhanger that intentionally leaves the initial hook question unanswered, creating a narrative loop designed to maximize engagement and build anticipation for a follow-up.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Legacy Explainer
To trace the historical and philosophical origins of a modern, relatable phenomenon back to a specific, often overlooked, cultural moment, thereby reframing the viewer's understanding of their current reality.
- 1
The Historical Anchor
Establishes the origin story of the concept (when, where, by whom), grounding the narrative in verifiable facts and providing initial context.
- 2
The Philosophical Thesis
Articulates the core idea or 'why' behind the concept, moving from factual history to the underlying philosophy that drove it.
- 3
The Style Deconstruction
Provides concrete, visual examples of the concept's key components, making the abstract idea tangible and easily recognizable for the viewer.
- 4
The Antithesis Beat
Defines the concept by contrasting it with what it opposed or replaced, sharpening its identity and highlighting its revolutionary nature.
- 5
The Humanist Translation
Connects the abstract concept to a universal human emotion or need, making the topic deeply relatable on a personal level.
- 6
The Great Disconnect
Identifies the major cultural shift or consequence the concept initiated, serving as the pivot point from explaining the past to analyzing its present-day impact.
- 7
The Modern Consequence
Directly links the historical concept to a hyper-relevant, contemporary trend that the viewer is currently experiencing, creating a powerful 'aha!' moment.
Themes
Techniques
Trends
Post caption
Let me know tour thoughts! 馃憞馃徏Inspired by @guyfieri.superfan 馃挌 #normcore #aestheticvideos #fashiontrends
Text overlays
title 路 beginning
What happened to normcore?!
contextual 路 beginning
(Inspired by the @guyfierisuperan series)
informational 路 beginning
Coined in 2013 by trend agency K-hole
title 路 beginning
NORMCORE Mid 2010s microtrend
informational 路 beginning
Cc: is about finding authenticity
informational 路 beginning
By rejecting the Extravagant
contextual 路 beginning
(This was a REAL 2010 campaign...)
informational 路 middle
Chunky Dad Sneakers
informational 路 middle
Stonewash Denim
informational 路 middle
& T-shirts
informational 路 middle
Cc: Were all key elements
informational 路 middle
Cc: of normcore
informational 路 middle
Cc: alternative subcultures from the 90s & 00s which required
informational 路 middle
a certain level of dedication to wear their uniforms
informational 路 middle
Cc: Normcore said...
informational 路 middle
Cc: you don't need to feel or look special to belong
informational 路 middle
+ NORMAL = NORMCORE
informational 路 middle
Cc: It embodied... the removal of connection
informational 路 middle
Cc: between subculture and style
informational 路 middle
Cc: at the hands of social media
title 路 middle
TIKTOK AESTHETICS
informational 路 end
Cc: Internet driven aesthetics we see popularized
informational 路 end
TWILIGHTCORE, REGENCYCORE, FAIRYCORE, KIDCORE, CABINCORE
informational 路 end
Cc: on tiktok today
informational 路 end
Cc: but that doesn't answer
call-to-action 路 end
+ sign for pt 2
Transcript
What happened to normcore? Coined in 2013, normcore is about finding authenticity by rejecting the extravagant. Rank bad sneakers, stonewashed denim and plain tees were all key elements of normcore. Opposing alternative sub cultures which required a certain element of dedication to wear their uniform, normcore said you don't need to feel or look special to belong. It embodied the removal of connection between subculture and style at the hands of social media, leading to the internet driven aesthetics that we see popularized on TikTok today. But that doesn't answer.