@benmarshallstyle
Instagram · Carousel
@benmarshallstyle Olivia Rodrigo dropped a new Christmas banger called “take me home (4 christmas)” and I’m in the music video for it with her and @cynthiaenixon c’monnnnnn Thanks @oliviarodrigo !!!
@benmarshallstyle
Instagram · Carousel
@benmarshallstyle Olivia Rodrigo dropped a new Christmas banger called “take me home (4 christmas)” and I’m in the music video for it with her and @cynthiaenixon c’monnnnnn Thanks @oliviarodrigo !!!
Performance
Video #49748 · Carousel
[01]
A carousel of seven photos promoting Olivia Rodrigo's Christmas music video for 'take me home (4 christmas)'. The images feature Olivia Rodrigo and other actors in various festive and chaotic scenes, styled with a retro, film-like aesthetic to give a behind-the-scenes feel of the video shoot.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
Starring Olivia Rodrigo
Verbal hook · 60%
Olivia Rodrigo dropped a new Christmas banger called “take me home (4 christmas)” and I’m in the music video for it
Visual hook · 10%
The first photo features three people stacked on top of each other in a 'human totem pole' formation, wearing festive Christmas sweaters. This unusual and playful composition, combined with their expressive faces, creates an immediate visual pattern interrupt that sparks curiosity.
[06]
Steal this for your own video
just dropped and I'm in it.
[07]
The promise the opener makes, and how the video pays it back
Hook
The 'Official Portrait' (Slide 1): A high-quality, posed group photo that establishes a theme (e.g., a holiday gathering) and introduces the main characters in a formal, idealized context. This sets an initial expectation for the viewer.
Payoff
The Quiet Aftermath (Slide 7): A final, candid shot that serves as the story's resolution. It depicts the scene after the chaotic event has concluded, providing a sense of closure and confirming the reality of the twist revealed earlier.
[08]
The structural pattern this video runs on
Framework
The Photo Dump Trailer
To build a compelling narrative by presenting a mix of polished 'official' photos and candid 'behind-the-scenes' shots out of chronological order, leading to a pivotal twist that re-contextualizes the entire sequence. It functions like a visual trailer for an event or story.
The Candid Glimpse (Slide 2)
A behind-the-scenes style photo featuring a subset of the characters in a more intimate or informal setting. This slide creates a visual and tonal contrast with the hook, hinting that there's more to the story than the polished exterior.
The Cinematic Setup (Slide 3)
One or more images presented as film stills that depict a clear narrative action (e.g., arriving at a location). This beat grounds the carousel in a story-like progression, making the viewer feel like they are watching a scene unfold.
The Narrative Twist (Slide 4)
The pivotal slide that completely subverts the established tone. It uses a dramatic image, often with a text overlay acting as a title card, to reveal the true, chaotic nature of the event, thereby reframing all previous slides.
The Contextual Flashback (Slides 5-6)
A return to more 'before' photos, including group shots and alternate formal portraits. Now viewed with the knowledge of the twist, these slides add depth and irony to the initial setup, showing the fun or facade before the chaos.
Olivia Rodrigo dropped a new Christmas banger called “take me home (4 christmas)” and I’m in the music video for it with her and @cynthiaenixon c’monnnnnn Thanks @oliviarodrigo !!!
contextual · photo_3
Starring Olivia Rodrigo