Video #5002 · Talking Head Edit
Designer's public pitch to Red Bullfrom @kweinbydesign
The creator, a graphic designer, presents day two of her series pitching ideas to brands, targeting Red Bull. She contrasts the uninspired process of designing from a desk with her proposal: for Red Bull to fly her to an extreme sports event to create designs based on her firsthand experience. She concludes by asking her audience to tag Red Bull in the comments to help her get noticed.
- 1Declare ambitious public goal
- 2Identify brand misalignment
- 3Propose unique solution
- 4Make direct value pitch
- 5Mobilize audience for support
ConceptsHypothetical Case StudyDay X of Doing Y
ElementsB-Roll CutawayText OverlayEngagement CTA
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 15%
DAY 2
Verbal hook · 75%
This is day two of pitching my unhinged design ideas to brands to see if any of them will take a chance on me.
Visual hook · 10%
A medium close-up shot of the creator speaking directly to the camera with a small lavalier microphone, creating an intimate and direct form of address.
[06]
Hook template
Steal this for your own video
This is day [number] of pitching my [bold idea] to [target brand] to see if they’ll take a chance on me.
- — This is day 3 of pitching my idea to turn hotel room keys into city guide collectibles to Marriott to see if they’ll take a chance on me.
- — This is day 7 of pitching my idea for a cookbook designed around five-ingredient meals to a grocery chain to see if they’ll take a chance on me.
- — This is day 12 of pitching my idea for a beginner-friendly budgeting game to a finance app to see if they’ll take a chance on me.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announce the video is an installment in an ongoing, high-stakes public challenge, immediately creating a sense of journey and stakes.
Payoff
The Audience Mobilization: A direct call to action for viewers to participate in the mission by engaging in a specific way (e.g., tagging the brand), turning them from passive observers into active stakeholders.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Public Pitch
A creator publicly pitches an ambitious idea to a major brand, framing it as a solution to a core misalignment in the brand's current approach, and then mobilizes their audience to help get the brand's attention.
- 1
The Target Declaration
Directly names the well-known entity being addressed, establishing clear stakes and focusing the narrative.
- 2
The Brand Alignment
Acknowledges and praises the target's core identity to build rapport and demonstrate understanding before introducing a critique.
- 3
The Core Conflict
Introduces a paradox or problem that shows a disconnect between the brand's stated identity and its current execution, creating narrative tension.
- 4
The Visionary 'What If?'
Presents the core idea as a hypothetical, idealized solution that elegantly resolves the previously established conflict.
- 5
The Direct Pitch
Converts the hypothetical vision into a concrete, actionable proposal directed at the brand, clearly stating the 'ask'.
- 6
The Value Proposition
Articulates the secondary benefits the brand will receive by accepting the pitch (e.g., content, marketing), making the offer more compelling.
- 7
The Personal Manifesto
Aligns the creator's personal mission and identity with the brand's ethos, creating an emotional and philosophical connection that justifies the partnership.
Themes
- Creative process
- Brand collaboration
- Experiential design
- Taking initiative
Techniques
- Direct address
- Public pitch
- Call to action
Trends
- Creator pitching brands publicly
- Content series
Post caption
@redbull ….lmk what you think 🥵🤙
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I’ve made designs from experiences before and I always find so many colors, movements, angles and stories that deeply influence my design. The design becomes rooted in a story, and real life experience which makes it so much more powerful. Instead of just making things look cool I want to transform my experiences into meaningful designs. Whether or not Redbull takes a chance on this idea - I’m going to try to get out into the world and make designs that come from my own life!!
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#redbull #daytwo #extremesports #graphicdesign
Text overlays
Transcript
This is day two of pitching my unhinged design ideas to brands to see if any of them will take a chance on me. Red Bull, this is for you. Red Bull is known for taking things to the extreme. But you know what doesn't feel extreme? Trying to make Red Bull designs from the comfort of my own home. But what if the designs didn't come from reference images like this, but instead from actual images I take? Angles rank colors and movements I see firsthand. No Red Bull, here's my pitch. Fly me out to one of your events no I can create designs based on my unique experience there. Of course, I'll document the whole process here on social media. And I know I'm not an athlete, but I am a creative who wants to take things to the extreme. I wanna make designs in ways no one else has ever made designs, and what better brand than you to help me make that happen? Everyone else, tag Red Bull in the comment section so that maybe they will notice me.
