The creator critiques the current website of influencer "Corporate Natalie," identifying issues with branding, layout, and user journey. She then explains her vision for a redesign, showcasing her process through screen recordings and revealing a new, more vibrant and professional homepage concept that better reflects the influencer's brand and credibility.
Post caption
This is my obsession 馃槄馃敟 I came accross @CorporateNatalie website and it didn鈥檛 feel right, it didn鈥檛 match the vibe of Natalie鈥檚 brand 馃 so I had to redesign it 馃槄 Natalie, if you see this, I鈥檓 a big fan 馃槃馃馃徏 #redesign #uxdesigner #uxdesign #webdesigner #webdesign #designer #uidesign #uidesigner #website #websitedesign #businesswebsite
Transcript
This website looks DIY and boring. So I'm gonna show you how we can make it, like, million times more appealing and user friendly for potential business collaborations. By the way, this is corporate Natalie, super funny content creator and entrepreneur. Recently, she made it onto Forbes under 30 list, and she has over 1,800,000 followers on socials. Her website deserves the same level of fame. So first of all, I think her website is missing branding. I don't see any clear strategy behind it, nothing unique. And most importantly, the layout is poor. The content on the website is in place very strategically because you need to go through each page to get the complete image of who Natalie is, like, what she does. And trust me, most people won't do that. We get bored very quickly. I wanted her site to be bright, friendly, but still professional with bold typography and these cute illustrations. My goal was to build trust, highlight what she does, and showcase her credibility leaving that, like, friendly, nice, positive impression. And, of course, it's not done yet. This is just the beginning of the homepage, but you can get the idea. And, also, all of this is just a hypothesis and guesswork because creating really effective, good, visually appealing website requires a full strategy. And this is just the UI, just the tip of of the iceberg.