Split screen internet culture explainerfrom @sarahbellekim

Transcript

Have you seen videos like this? Tier rise of nonchalance is nothing but the death of passion. I'm Sara Bell. I talk visual culture, and people call these core core, the marine snow of the Internet, montaged into a fizzle of dopamine through familiar audio visual artifacts. Instead of making an aesthetic into an object, a classic core, it uses the form itself of categorization to create a feeling, collective melancholia rank consumerism, capitalism, technological atomization according to this magazine, which also best that Core Core mocks the oversimplification of its own critique of capitalism using kitsch naivete to signal cultural fluency. It's sincere and ironic at the same time. It feels like a cousin of distance montage films of Artivaz Pelechian, also a case study in in remixing symbolically abstract collages through found footage and sound, a departure from golden age Soviet montage, Eisenstein's collision of adjacent shots. Post Stalin, there are these two ways that filmmakers departed from classic montage that might parallel our desire for alternatives to the formats of attention economy. First, a turn towards slow, meditative, anti montage films, maybe similar to our hunger for long form again. And the other is leaning so hard into the form itself that it becomes something else, like Plessyian's distance montage, a magnetic field of loosely related shots echoing across a film, abstraction as a reaction to Soviet censors. Core Core doesn't have that same conceptual political fuel, but it does use montage form as an interfering signal to pull us out of autopilot. Or maybe it's just another engagement farming tactic.