@heavn
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@heavn heaven collectors photographed by grace ahlbom with art direction by kyoichi tsuzuki from 1999-2004, tsuzuki photographed fashion fans in their homes surrounded by their collections of designer clothing, capturing obsessives of brands like marc jacobs, margiela, final home and more. nine heaven fans are seen in their rooms surrounded by the collections they have been building since 2020
Performance
Video #6765 · Carousel
[01]
This is a carousel of nine professionally shot photos for the fashion brand 'Heaven' by Marc Jacobs. Each image is an environmental portrait of a young fan and collector of the brand, showcasing them in their unique, memorabilia-filled bedrooms. The series highlights the brand's community and the personal style and identity of its followers, using a nostalgic, Y2K-inspired aesthetic.
[03]
1.3MY2K fashion brand lookbook campaign@heavn · Inspo Lookbook
1.7MFashion brand's new season lookbook@heavn · Inspo Lookbook
522KAvant-garde fashion runway lookbook@heavn · Inspo Lookbook
1MFashion brand's creative driver's license campaign.@heavn · Brand Manifesto
1.1MY2K fashion campaign photo lookbook@heavn · Inspo Lookbook
1.5MPamela Anderson fashion campaign photoshoot.@heavn · Brand Showcase
691.3KColorful Marc Jacobs Heaven archive sale items.@heavn · Product Showcase
1.1MGrimes' dark fairy fashion photoshoot.@heavn · Showcase Carousel
628.6KHeaven by Marc Jacobs plushie collection launch@heavn · Product Showcase
1.6MDiverse models in Y2K fashion lookbook@heavn · Inspo Lookbook
730.8KEdgy Y2K fashion collaboration lookbook@heavn · Product Showcase
1.1MEclectic fashion brand community lookbook@heavn · Inspo Lookbook[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
The immediate visual hook is the maximalist, cluttered, and highly personalized bedroom environments, which are visually dense and invite detailed inspection. This is combined with the intimate, documentary-style portraits of stylish individuals, creating a strong sense of authenticity and tapping into the popular Y2K aesthetic.
[06]
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heaven collectors photographed by grace ahlbom with art direction by kyoichi tsuzuki from 1999-2004, tsuzuki photographed fashion fans in their homes surrounded by their collections of designer clothing, capturing obsessives of brands like marc jacobs, margiela, final home and more. nine heaven fans are seen in their rooms surrounded by the collections they have been building since 2020