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Trending short videosSurreal streetwear fashion lookbook photoshoot.
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@heavn

Instagram · Carousel

@heavn heaven + @dg_bladee 🫶🏼🫶🏼🫶🏼designed and illustrated by benjamin reichwald ⭐️ available monday, 08/08

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Engagement
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Video #6774 · Carousel

Surreal streetwear fashion lookbook photoshoot.from @heavn

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Overview

This Instagram carousel post is a professional fashion lookbook announcing a collaboration between 'heaven' and designer Benjamin Reichwald (@dg_bladee). It showcases a collection of streetwear apparel and accessories on different models through a series of highly stylized and surreal photographs, such as one model lying on a large stack of mattresses. The purpose is to generate hype and announce the release date of the new collection.

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Related videos

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Classification

Format
Concepts
Product ShowcaseInspo LookbookBrand Showcase
Elements
Surreal JuxtapositionDigital CollageConsistent Visual Theme

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

heaven + @dg_bladee 🫶🏼🫶🏼🫶🏼... available monday, 08/08

Visual hook · 75%

The opening image features a person in a high-fashion outfit lying on a tall, surreal stack of colorful, worn mattresses. This unexpected and visually arresting scene serves as a strong pattern interrupt that immediately captures attention and creates curiosity.

[06]

Hook template

Steal this for your own video

Photograph a [subject or product] in/on a towering stack of [unexpected everyday objects], styled as a [high-contrast aesthetic].

  • — Photograph a skincare model in a towering stack of colorful moving boxes, styled as a glossy futuristic editorial.
  • — Photograph a new sneaker on a towering stack of worn library books, styled as a moody luxury campaign.
  • — Photograph a chef in a towering stack of silver serving trays, styled as a surreal minimalist portrait.

Themes

  • self-expression
  • avant-garde style
  • Y2K nostalgia
  • surrealism

Techniques

  • professional photography
  • studio lighting
  • digital collage
  • stylized posing

Trends

  • Y2K revival
  • gender-fluid fashion
  • micro-accessories

Post caption

heaven + @dg_bladee 🫶🏼🫶🏼🫶🏼designed and illustrated by benjamin reichwald ⭐️ available monday, 08/08

Surreal streetwear fashion lookbook photoshoot. | Viral Hooks