Viral Hooks
Trending short videosInside the new Heaven by Marc Jacobs store.
H

@heavn

Instagram · Carousel

@heavn heaven london opening friday !!!🌟🌟🌟 shop deftones n a special edit of products by our friends inc @climaxbooks @sandyliang @jerks.store @bbsmithhh @heavenistay n moreeee w posters n memorabilia sourced by @unifiedgoods 10 brewer street, soho

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Performance

Views
507.1K
Likes
33.6K
Comments
202
Engagement
6.7%

Video #8254 · Carousel

Inside the new Heaven by Marc Jacobs store.from @heavn

[01]

Overview

This is a promotional carousel post announcing the opening of the 'Heaven by Marc Jacobs' store in Soho, London. The photos provide a virtual tour of the space, showcasing its unique interior design, curated selection of clothing, and a variety of cultural artifacts like posters, books, and records that define the brand's nostalgic, 90s/Y2K-inspired aesthetic.

[03]

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[04]

Classification

Format
Carousel
Concepts
Location ShowcaseEvent ShowcaseStatement Carousel
Elements
Thematic StagingMood Lighting
Account
Brand
Topics
FashionRetailInterior DesignMusic

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 30%

heaven london opening friday !!!🌟🌟🌟

Visual hook · 70%

The vibrant and unconventional interior design serves as a strong visual hook, featuring a bright pink carpet, custom curvilinear wooden furniture, and a maximalist collection of 90s/Y2K pop culture memorabilia. The striking color palette and unique shapes immediately capture attention and establish a distinct brand aesthetic.

[06]

Hook template

Steal this for your own video

Open on a [bold color] space featuring [unexpected furniture shape] surrounded by a maximalist display of [nostalgic cultural objects].

  • — Open on a cobalt-blue café featuring cloud-shaped booths surrounded by a maximalist display of vintage travel posters.
  • — Open on a lime-green beauty shop featuring wave-shaped shelving surrounded by a maximalist display of early-2000s beauty magazines.
  • — Open on a deep-red record store featuring circular listening pods surrounded by a maximalist display of punk flyers and vinyl sleeves.

Themes

  • Nostalgia
  • 90s/Y2K Culture
  • Alternative Music
  • Indie Film
  • Brand Identity

Techniques

  • Professional Photography
  • Thematic Staging
  • Mood Lighting
  • Product Curation

Trends

  • Retail Experience Marketing
  • Nostalgia Marketing

Post caption

heaven london opening friday !!!🌟🌟🌟 shop deftones n a special edit of products by our friends inc @climaxbooks @sandyliang @jerks.store @bbsmithhh @heavenistay n moreeee w posters n memorabilia sourced by @unifiedgoods 10 brewer street, soho

Inside the new Heaven by Marc Jacobs store. | Viral Hooks