@databutmakeitfashion
TikTok 路 Vlog
@databutmakeitfashion is this the new new york fashion week?? 馃憖馃幘馃憻 #fashiontrends #nyfw #USOpen #greenscreen
Trending short videosData analysis of fashion events
The edit1 shot 路 7 text
Shots Text0:18
Performance
- Views
- 284.2K
- Likes
- 27.8K
- Comments
- 81
- Engagement
- 9.8%
- Outlier
- 2.4脳
- Length 路 12 Sept 2023
- 0:18
Video #9031 路 Vlog
Data analysis of fashion eventsfrom @databutmakeitfashion
[01]
Overview
The creator presents a thesis that the US Open is surpassing New York Fashion Week as a major fashion event. They support this claim with a montage of photos showing numerous A-list celebrities in stylish outfits at the tennis tournament, present a data graphic indicating 22% more positive press coverage for fashion at the US Open, and conclude by posing the question of whether it could be the 'new' New York Fashion Week.
[02]
Simple outline
- 1State intriguing observation
- 2Present surprising thesis
- 3Provide data point as proof
- 4Pose provocative question
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 50%
something pretty interesting is happening in the New York fashion scene
Verbal hook 路 25%
Something pretty interesting is happening in the New York fashion scene,
Visual hook 路 25%
The video opens with a full-body shot of celebrity Kendall Jenner walking towards the camera in a stylish outfit, immediately establishing a high-fashion and celebrity-focused visual theme.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A vague but intriguing statement that hints at a hidden trend or secret knowledge within a specific niche, creating an immediate information gap.
Payoff
Rephrase the initial thesis as a provocative, open-ended question directed at the audience, inviting them to debate the topic and share their opinion in the comments.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Data-Backed Provocation
To present a surprising, counter-intuitive thesis and support it with a single, compelling data point, culminating in an open-ended question to drive engagement.
- 1
The Contrarian Thesis
State a bold, unexpected, and debatable claim that challenges a commonly held belief or the status quo, establishing the video's core argument.
- 2
The 'Hard Data' Justification
Introduce a specific statistic or piece of data, framed with a mention of the research method (e.g., 'after scraping data'), to lend the thesis an air of objective authority and credibility.
- 3
The Explicit Comparison
Clearly define the two opposing subjects of the thesis to solidify the conflict and comparison in the viewer's mind.
Themes
Techniques
Trends
Post caption
is this the new new york fashion week?? 馃憖馃幘馃憻 #fashiontrends #nyfw #USOpen #greenscreen
Text overlays
contextual 路 beginning
something pretty interesting is happening in the New York fashion scene
contextual 路 beginning
which is that the US Open is *totally outshining New York Fashion Week
contextual 路 middle
after scraping some data from online news sites
informational 路 middle
is the US Open the new, New York Fashion Week? % of positive press reviews regarding fashion at each event +22%
contextual 路 middle
I found that press coverage for fashion at the US Open
contextual 路 middle
at New York Fashion Week
title 路 end
could this be the new New York Fashion Week??? 馃憖馃幘
Transcript
Something pretty interesting is happening in the New York fashion scene, which is that the US Open is totally outshining New York Fashion Week. After scraping some data from online news sites, I found that press coverage for fashion at the US Open is 22% more positive. Press coverage for fashion at New York Fashion Week. Could this be the new New York Fashion Week?