@jasoncooperson
Instagram · Talking Head Edit
@jasoncooperson Comment “system” to get it for free!
Trending short videosTells story behind free product
The edit1 shot · 10 text
Shots Text
Performance
- Views
- 834.1K
- Likes
- 30.5K
- Comments
- 54.4K
- Engagement
- 10.2%
- Outlier
- 5.9×
Video #9231 · Talking Head Edit
Tells story behind free productfrom @jasoncooperson
[01]
Overview
The creator tells the origin story of his Notion content system, explaining how he combined and improved upon systems from other successful creators. He validates its $500 value by showing proof of a sale to a well-known influencer, and then offers to give the perfected system away for free to viewers who comment a specific keyword.
[02]
Simple outline
- 1State high-value free offer
- 2Tell dramatic origin story
- 3Claim product superiority
- 4Present clear call to action
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
$500
Verbal hook · 35%
I'm about to give away my $500 content system for free.
Visual hook · 20%
The creator moves towards the camera while holding an open laptop, displaying a complex-looking interface, creating dynamic motion and immediate curiosity about the system.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Make an audacious claim of giving away something with a specific, high monetary value for free, immediately establishing stakes and capturing attention.
Payoff
Deliver a clear, low-friction call to action that allows the viewer to easily claim the high-value offer that has been narratively justified throughout the video.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Stolen Secrets Blueprint
Frame a free offer as highly valuable by telling a compelling origin story of how it was acquired, refined, and perfected from exclusive, high-status sources, creating a sense of receiving 'stolen' insider knowledge.
- 1
The Value Validation
Immediately prove the stated value of the offer using concrete evidence, such as a past sale, social proof from a recognized authority, or quantifiable results.
- 2
The Secret Origin & First Theft
Reveal the initial source of the knowledge or asset, framing it as exclusive and belonging to an expert. Introduce the 'theft' or acquisition of this core knowledge, positioning the creator as a resourceful protagonist.
- 3
The Conflict & Setback
Introduce a narrative obstacle or conflict that arose from the acquisition, creating a moment of failure or doubt that humanizes the creator and raises the stakes.
- 4
The Second Revelation & Synthesis
Describe discovering a second, complementary source of knowledge. Detail the process of combining the best elements from all sources to create a new, superior version.
- 5
The Superiority Proclamation
Assert that the resulting creation is the best of its kind available, especially for free, creating a sense of unparalleled value and scarcity before the final offer.
Themes
Techniques
Trends
Post caption
Comment “system” to get it for free!
Text overlays
title · beginning
$500
title · beginning
Content
contextual · beginning
Justin Ho
contextual · beginning
The Viral Genius
contextual · middle
6 months ago...
narrative · middle
I stole the entire thing.
contextual · middle
A couple months later...
informational · middle
PERFECT Notion Content System
informational · end
FULL GUIDE
call-to-action · end
Comment "System"
Transcript
I'm about to give away my $500 content system for free. This system has gotten me millions of views and yes, it is actually worth $500 because I actually sold it to Justin Ho, the viral genius, for $500 back in April. And tier crazy thing is that I've made it way better since then. This all started six months ago when I first hopped on a call with mister Devin Jatho, and he showed me his entire Notion content system. So naturally, I stole the entire thing and when I told him that I was gonna release everything for free, he was very mad and he blocked me. So I kind of felt guilty and I decided not to release it. Better, then a couple months later, I joined Daniel Iles' school and I found his entire Notion content system. And no, I copied the whole thing over again. And this time, I basically just took all the best parts from Devon's and Daniel's and made them into my little perfect Notion content system. And I can almost guarantee you that there is no better system out there unless, I don't know, maybe Nat has a better one. But what I do know for sure is that no one is giving away this level of sauce for free. So if you want the whole thing and a full guide on exactly how to use it, just comment System and I'll send it over completely free.