The library
Carouselformat
Instagram carousels and TikTok slideshows have become a core format for creators and brands working across nearly every topic category. The carousel video format rewards swipeable storytelling, from meme-style image pairs to multi-slide educational sequences, making it one of the most flexible production styles in short-form content.
Short-form video formats/Carousel
[01] Top videos
Carousel video format
instagram57.5M6.7%333.2×Man in locker room wearing Sp5der pants.adidas Originals · Carousel57.5M6.7%instagram35.9M6.7%770.6×Alysa Liu Teen Vogue coverTeen Vogue · Carousel35.9M6.7%instagram16.6M6.8%309.3×Fat Bear Week announcement photoNational Parks Guide · Carousel16.6M6.8%
instagram16.5M6.7%549.1×Couple posing at Poppi brand eventAniya Harvey · Carousel16.5M6.7%
instagram13.6M6.7%1709.6×Romantic autumn couple photoshoot series.Tomi · Carousel13.6M6.7%
instagram6.2M6.7%864.6×Woman's creative Oogie Boogie Halloween costume.Cinnabon · Carousel6.2M6.7%
instagram5.8M6.7%767.1×Rihanna performing on stage glamorouslyFENTY BEAUTY BY RIHANNA · Carousel5.8M6.7%
tiktok5M0.1%7933.3×HAIM band ILIA beauty collaborationILIA Beauty · Carousel5M0.1%
instagram3.9M6.7%372×Public health vaccine awareness graphicYale School of Public Health · Carousel3.9M6.7%
instagram3.8M6.7%287.8×Opinion piece on dating with classical artImpact · Carousel3.8M6.7%
instagram3.7M6.7%3839.8×Poem subverting harmful expectations.Mat · Carousel3.7M6.7%
instagram2.9M6.7%584.3×Meme about being tall with shoesMitch Field · Carousel2.9M6.7%