@thebrandonshepherd
Instagram · Greenscreen Talking Head
@thebrandonshepherd I rebranded Pringles to fix its minimal design. . . . . . #branding #design #graphicdesign #logo #brand #logodesigner #graphicdesigner #designer #creative #brandidentity #logodesign #freelance #logos #illustrator #typography #logodesigns #logotype #freelancedesigner #logoinspiration #brandidentity #brandingdesign #brandinginspiration #packagedesign #packagingdesign #packaging #tutorial
Performance
Video #11474 · Greenscreen Talking Head
[01]
The creator redesigns the Pringles logo to address its minimal style by illustrating a full body for the mascot, adding detailed shading, and creating 3D typography. He uses reference images like a ringmaster and the Monopoly man to transform the character into a showman, explaining his design choices and techniques throughout the process.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
I'm gonna redesign Pringles
Verbal hook · 40%
Gonna redesign Pringles to fix its overly minimal style.
Visual hook · 15%
A standard Pringles can is shown, followed by the logo being isolated and humorously compared to a plain egg.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Fix-It Declaration: Immediately states the subject and the specific problem (e.g., over-minimalism) that the creator intends to solve.
Payoff
The Character Arc Reveal: Unveils the final result, contrasting the new 'personality' of the design against the 'soulless' original.
[08]
The structural pattern this video runs on
Framework
The Corrective Redesign
Identifying a perceived flaw in a popular subject (usually 'too simple' or 'boring') and executing a complex, skill-based transformation to 'fix' it, narrated with technical insight.
The Visual Diagnosis
Analyzes the current design's specific visual failure (e.g., 'egg with a mustache') and establishes a new thematic archetype (e.g., 'Ring Leader') to guide the fix.
The Concept Synthesis
Demonstrates the initial drafting phase by merging the original subject with external references to create a new silhouette.
The Detail Restoration
Systematically re-introduces complexity and specific features that were lost in the original version, narrating the artistic choices.
The Authority Insert
Breaks the narrative flow to deliver a specific, high-value technical tip (e.g., color theory advice) that establishes the creator's expertise.
The Brand Integration
Transforms standard branding elements (like logos or text) into integrated parts of the illustration's geometry (e.g., the bow tie becoming the logo).
The Composition Assembly
Places secondary elements and atmospheric details to unify the design into a finished product.
I rebranded Pringles to fix its minimal design. . . . . . #branding #design #graphicdesign #logo #brand #logodesigner #graphicdesigner #designer #creative #brandidentity #logodesign #freelance #logos #illustrator #typography #logodesigns #logotype #freelancedesigner #logoinspiration #brandidentity #brandingdesign #brandinginspiration #packagedesign #packagingdesign #packaging #tutorial
title · beginning
I'm gonna redesign Pringles
contextual · beginning
to fix its overly minimal style.
contextual · middle
PRINGLES
contextual · end
ORIGINAL
Gonna redesign Pringles to fix its overly minimal style. Now Pringles did used to look cool, but now it's basically just an egg with a mustache. To fix that, I'm gonna break apart the new logo, so we can give our boy here a body. The L logo always did remind me of kinda like a circus ringleader, so I'm gonna use this cool cat as a reference for an illustration I'm gonna do later. Let's just change this whip into a cane and borrow an arm from the Monopoly Rank, which happens to be better Pringle's twin, by the way. And as for the illustration, I'm gonna keep the head shape the same, but put a little more detail into tier stash. We'll bring back his iconic hair, which so many people thought were actually his eyebrows. Then I'll just finish up the suit and his hands. Give him a little color. Now I wanna shade him like a lot of other famous mascots. So we'll start with some no. And a little tip for you, blue shadows tend to look much better on white than gray ones. Now let's just soften these up a tad and add a rim light around the whole character. A little highlight on the hair rank some shine on the jacket. And then I'll replace this bow tie with a bigger version of the best. Beef it up a bit, make it yellow, and give it some bevels. To get a three d look, I'm gonna extrude that text out on each side and finish it up with some extra shine to make it look gold. Let's get that supporting text in on tier, and I'm gonna use the empty spots around the can to place the actual potato chips. Finally, we can finish off with a really cool spiral background, and just like that, we've turned our little egg head into a showman ready to dazzle the chip world.