Viral Hooks
Trending short videosCreating new winter menu item
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Winter menu day 1: Mocha with Orange Cream Top Recipe Orange syrup: 1 cup sugar 1 cup water Zest of 6 oranges Gently simmer for about 15min, then let the orange zest steep as the syrup cools. Strain and store in fridge for up to 2 weeks Orange Cream Top: 80g heavy cream 20g whole milk 20g orange syrup Mix all ingredients with a hand frother until you get a fluffy, but still pourable, consistency. Drink build 1 double shot espresso 40g semi-sweet chocolate chips (we found some that are made for melting into drinking chocolate and they worked well) 200 g milk of choice In a separate vessel, stir espresso into chocolate chips until they melt and you have a smooth consistency. (If your making a lot of these, you’ll want to make or find a ready to use chocolate sauce) In a 16oz glass, add ice, 200g milk, your espresso and chocolate mixture, and stir well. Top with orange cream top and garnish with orange zest and chocolate powder.

View original on Instagram

The edit1 shot · 5 text
Shots Text0:55

Performance

Views
110.7K
Likes
5.3K
Comments
191
Engagement
4.9%
Outlier
1.1×
Length · 1 Nov 2025
0:55

Video #12130 · Vlog

Creating new winter menu itemfrom @littlejoycoffee

[01]

Overview

The video shows the process of creating a new winter menu item, an orange mocha, and getting feedback from staff. The creator starts by making the drink, then gets feedback from two staff members, and discusses how to improve the drink.

[02]

Simple outline

  1. 1Present drink idea
  2. 2Create the drink
  3. 3Gather staff feedback

[03]

Related videos

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[04]

Classification

Format
Vlog
Concepts
Q&A Response
Elements
Text OverlayB-Roll Cutaway
Account
Local BusinessPersonal Brand
Topics
FoodCoffee

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

30 drinks

Verbal hook · 55%

30 drinks in thirty days, a speed run to the best winter menu we've ever made.

Visual hook · 10%

Man holding a carton of oat milk in a cafe setting.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the concept of creating 30 drinks in 30 days for a winter menu.

Payoff

Encourage audience participation by commenting drink ideas.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Creation and Critique

A coffee shop attempts to create a new drink for their winter menu, soliciting feedback from staff and adjusting based on their reactions.

  1. 1

    The Challenge

    State the goal of creating a new winter menu by testing 30 drinks in 30 days.

  2. 2

    The Suggestion Box

    Acknowledge and highlight audience suggestions for drink ideas.

  3. 3

    The Creation

    Show the process of making the first drink, an orange mocha.

  4. 4

    The First Impression

    Staff member tries the drink and gives initial feedback, noting a specific flavor element.

  5. 5

    The Second Opinion

    Another staff member tries the drink and offers a different perspective, relating it to a familiar taste.

  6. 6

    The Owner's Take

    The owner tries the drink and suggests a change in the preparation method.

  7. 7

    The Team Disagreement

    The owner proposes more work, but the staff member declines.

  8. 8

    The Honest Assessment

    Staff members give a final, candid assessment of the drink's quality.

  9. 9

    The Future Plan

    Outline the plan to continue creating and testing drinks, encouraging audience participation.

Themes

  • food
  • coffee
  • winter menu

Techniques

  • recipe
  • taste test

Trends

  • winter menu items

Post caption

Winter menu day 1: Mocha with Orange Cream Top Recipe Orange syrup: 1 cup sugar 1 cup water Zest of 6 oranges Gently simmer for about 15min, then let the orange zest steep as the syrup cools. Strain and store in fridge for up to 2 weeks Orange Cream Top: 80g heavy cream 20g whole milk 20g orange syrup Mix all ingredients with a hand frother until you get a fluffy, but still pourable, consistency. Drink build 1 double shot espresso 40g semi-sweet chocolate chips (we found some that are made for melting into drinking chocolate and they worked well) 200 g milk of choice In a separate vessel, stir espresso into chocolate chips until they melt and you have a smooth consistency. (If your making a lot of these, you’ll want to make or find a ready to use chocolate sauce) In a 16oz glass, add ice, 200g milk, your espresso and chocolate mixture, and stir well. Top with orange cream top and garnish with orange zest and chocolate powder.

Text overlays

  • title · beginning

    30 drinks

  • informational · beginning

    to the best winter menu

  • informational · beginning

    we've ever made

  • title · beginning

    Day 1

  • title · middle

    orange mocha

Transcript

30 drinks in thirty days, a speed run to the best winter menu we've ever made. Day one by popular best, orange mocha. Let's give it a try. Okay. The nutmeg is a little bit much. It kinda tastes like you, like, licked a grandma. You know those, like, orange chocolate balls? Better had the noodles? It's like super chocolatey, like rank chocolate. Not the best drink I've ever tier, better, you know, it's not bad. And I really like it. Tier. I think we need to start making our mochas more like this. Serena, you okay with that? More work for you? No. I agree. It's actually way better than our mocha. Do I wanna make homemade mocha sauce though? No. I have two children, my cats, to go home to every night. We are gonna make 29 more rank, so keep commenting drinks for us to make no we stay motivated. Thank you. Bye.