@littlejoycoffee
Instagram · Vlog
@littlejoycoffee open to suggestions. just not peppermint mocha
Trending short videosCoffee shop winter menu suggestions
The edit1 shot · 13 text
Shots Text0:24
Performance
- Views
- 181.6K
- Likes
- 7.2K
- Comments
- 956
- Engagement
- 4.5%
- Outlier
- 1.8×
- Length · 23 Oct 2025
- 0:24
Video #12131 · Vlog
Coffee shop winter menu suggestionsfrom @littlejoycoffee
[01]
Overview
The video opens with a coffee shop owner announcing they need to create a winter menu in one month and are asking for suggestions from their audience. They explain that the menu will be around for a while because winters in Minnesota last half a year. They emphasize that the menu can't suck and ask viewers to drop a comment with drink suggestions, threatening to block anyone who suggests a peppermint mocha.
[02]
Simple outline
- 1State menu problem
- 2Audience idea request
- 3Incentivize participation
[03]
Related videos
110.7K1.1×Creating new winter menu item@littlejoycoffee · Q&A Response
1.5M2.8×Making three drinks for audience vote@thenitrobar · Product Showcase
1.5M12.1×Showcasing three drinks for menu vote@thenitrobar · Product Showcase
286K2.4×Trying new fall drink recipe@littlejoycoffee · Day X of Doing Y
1.2M3×Making three competing coffee drinks@thenitrobar · Process
150K1.2×Trying new fall menu drinks@littlejoycoffee · Day X of Doing Y
263.9K1.7×Creating a new drink for cafes@littlejoycoffee · Quest Recap
819.3K2.4×Making four new fall drinks@thenitrobar · Product Showcase
932.4K1.7×Data reveal then product showcase@thenitrobar · Product Showcase
602K1.1×Barista reveals most popular coffee order@thenitrobar · Ask an Expert
160.5K1.3×Trying new fall menu drink@littlejoycoffee · Q&A Response
344.4KInterview subverts barista's drink opinion@thenitrobar · Relatable Skit[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
we've got one month to make
Verbal hook · 5%
Hey.
Visual hook · 30%
A large piece of machinery is moving in front of the coffee shop.
[06]
Hook template
Steal this for your own video
We’ve got to make a that doesn’t suck.
- — We’ve got two weeks to make a Valentine’s dessert menu that doesn’t suck.
- — We’ve got one month to make a summer workout challenge that doesn’t suck.
- — We’ve got 10 days to make a holiday gift guide that doesn’t suck.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Acknowledge the upcoming seasonal change and the need for a new menu.
Payoff
Threatens to block anyone who suggests a specific, undesirable menu item.
[08]
Narrative framework
The structural pattern this video runs on
Framework
Crowdsourced Menu Creation
A business solicits ideas from its audience to create a new menu, promising to consider and potentially implement the suggestions.
- 1
The Time Crunch
Establishes a deadline for the menu creation, creating a sense of urgency.
- 2
The Minnesota Winter
Highlights the extended duration of winter in Minnesota, emphasizing the importance of the menu's longevity.
- 3
The Quality Mandate
Sets a clear expectation that the new menu items must be high quality.
- 4
The Idea Drought
Reveals the business's lack of inspiration, justifying the need for external input.
- 5
The Audience Invitation
Directly asks the audience for drink suggestions.
- 6
The Potential Reward
Promises to potentially include audience suggestions on the menu.
Themes
Techniques
Trends
Post caption
open to suggestions. just not peppermint mocha
Text overlays
title · beginning
we've got one month to make a winter menu
title · beginning
and we need your help
informational · middle
winters in minnesota last half a year
informational · middle
basically it can't suck
informational · middle
the only issue is
informational · middle
out of ideas
informational · middle
there's a drink
informational · middle
we should try
call-to-action · middle
drop a comment
informational · middle
and maybe we'll make it
informational · end
peppermint
informational · end
you're getting
informational · end
blocked
Transcript
Hey. We've got one month to make a winter menu, and we need your help. Winters in Minnesota best for, like, half a year, so this menu is gonna be around for a while. Basically, it can't suck. The only issue is better trying a million drinks over the past year, we're we're out of ideas. So if there's a drink you think we should try, drop a comment and maybe we'll make it. If you say peppermint mocha, you're getting blocked.