Viral Hooks
Trending short videosTrying new fall menu drink
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@littlejoycoffee

Instagram · Quick Hit

@littlejoycoffee Day 6 of trying new drinks for the fall menu: sweet corn latte Sweet corn puree recipe: 1 1/2 cup canned sweet corn 3/4 cup turbinado sugar 1/2 cup water (from the can of corn) Bring corn, sugar, and water to a simmer. Five minutes is more than enough. We’re just dissolving the sugar and mingling flavors. Remove from heat and transfer to a blender. Blend until smooth. Strain and store in fridge up to a week Sweet corn cream top: In a tall glass add 20g corn puree, 80g heavy cream, 20g skim milk. Mix with an electric frother until you have soft peaks. Ps: it helps to tilt your container and position the frother in such a way that you form a whirlpool. Drink build: combine 40g sweet corn puree with 200g milk. Stir well. Add ice. Top with a double shot of espresso. Finish with a layer of sweet corn cream and garnish with bits of torched corn

View original on Instagram

The edit1 shot · 30 text
Shots Text0:54

Performance

Views
160.5K
Likes
6.3K
Comments
128
Engagement
4%
Outlier
1.3×
Length · 20 Aug 2025
0:54

Video #12140 · Quick Hit

Trying new fall menu drinkfrom @littlejoycoffee

[01]

Overview

A coffee shop owner is trying new drinks for their fall menu. They are making a sweet corn latte with a sweet corn cream top. They get feedback from their employees.

[02]

Simple outline

  1. 1State challenge
  2. 2Show recipe origin
  3. 3Staff taste test
  4. 4Final verdict

[03]

Related videos

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[04]

Classification

Format
Quick Hit
Concepts
Q&A ResponseReaction
Elements
Text Overlay
Account
Local Business
Topics
CoffeeFoodRestaurant

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Today is six

Verbal hook · 65%

Today's day six of trying new rank.

Visual hook · 20%

Man standing behind a counter with coffee making equipment and plants hanging from the ceiling.

[06]

Hook template

Steal this for your own video

Today is day [number] of trying [new product or idea] for [season, event, or goal].

  • — Today is day six of trying new fall drinks for our coffee shop.
  • — Today is day three of trying new strength exercises for my marathon training.
  • — Today is day eight of trying new study methods for final exams.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

State the challenge of finding a new drink for the fall menu.

Payoff

The staff gives a final verdict on whether the drink is good enough for the fall menu.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Recommendation Test

A coffee shop tests a drink recipe recommended by a follower, and gets feedback from staff.

  1. 1

    The Challenge

    Introduce the goal of finding a new drink for the fall menu.

  2. 2

    The Recommendation

    Show the origin of the drink recipe from a follower's comment.

  3. 3

    The Recipe

    Show the process of making the drink.

  4. 4

    The Taste Test

    Staff members try the drink and give their initial reactions.

  5. 5

    The Feedback

    Staff members provide more detailed feedback on the drink's taste and texture.

  6. 6

    The Comparison

    Staff members compare the drink to a previous drink.

Themes

  • food
  • coffee
  • fall
  • menu

Techniques

  • recipe
  • taste test

Trends

  • fall menu
  • sweet corn latte

Post caption

Day 6 of trying new drinks for the fall menu: sweet corn latte Sweet corn puree recipe: 1 1/2 cup canned sweet corn 3/4 cup turbinado sugar 1/2 cup water (from the can of corn) Bring corn, sugar, and water to a simmer. Five minutes is more than enough. We’re just dissolving the sugar and mingling flavors. Remove from heat and transfer to a blender. Blend until smooth. Strain and store in fridge up to a week Sweet corn cream top: In a tall glass add 20g corn puree, 80g heavy cream, 20g skim milk. Mix with an electric frother until you have soft peaks. Ps: it helps to tilt your container and position the frother in such a way that you form a whirlpool. Drink build: combine 40g sweet corn puree with 200g milk. Stir well. Add ice. Top with a double shot of espresso. Finish with a layer of sweet corn cream and garnish with bits of torched corn

Text overlays

  • title · beginning

    Today is

  • title · beginning

    six

  • contextual · middle

    we

  • title · middle

    Fall

  • title · middle

    Menu

  • title · middle

    LITTLE JOY

  • title · middle

    COFFEE

  • contextual · middle

    This one's a recommendation

  • contextual · middle

    from a follower.

  • contextual · middle

    @lussibrowncoffeebar

  • contextual · middle

    5 likes and

  • contextual · middle

    we'll make it

  • contextual · middle

    it got 902

  • contextual · middle

    today we're making a sweet corn latte

  • contextual · middle

    with a corn cream top.

  • contextual · middle

    Let's give it a try.

  • contextual · middle

    oops forgot

  • contextual · middle

    to strain it

  • contextual · middle

    I like the sweetness of it, though.

  • contextual · middle

    It does taste like corn.

  • contextual · middle

    I didn't get to try the carrot cake latte,

  • contextual · middle

    so I don't know how good it is,

  • contextual · middle

    but I would say this is better.

  • contextual · middle

    NO! I give that a yes.

  • contextual · middle

    Corn is only good when it's a band.

  • contextual · middle

    Carrot cake latte is better.

  • contextual · middle

    This is still kind of good, though.

  • contextual · middle

    It's not carrot cake.

  • informational · end

    recipe in caption

  • contextual · end

    No, it's not carrot cake, but it's better.

Transcript

Today's day six of trying new rank. Shall we find one good enough for the fall menu? This one's a recommendation from a follower. I told them if their comment got five likes, I'd make the drink at nine 102. So today, we're making a sweet corn latte with a sweet corn cream top. Let's give it a try. Oh, that's so weird. The top like really just tastes like you're eating corn, which is really weird, and the latte is actually really good. Yeah. The texture is very interesting. I feel like if it was more, like, fine, it'd feel less gritty. I like the sweetness of it, though. It does taste like corn. I didn't get to try the carrot cake latte, so I don't know how good it is, but I would say this is better. Go. I give that a yes. Corn's only good when it's a band. Carrot cake latte is better. This is still kinda good though. Why? It's not carrot cake. No. It's not a carrot cake, but it's better.

Trying new fall menu drink | Viral Hooks