Viral Hooks
Trending short videosTrying new fall menu drinks
L

@littlejoycoffee

Instagram · Vlog

@littlejoycoffee Day 7 of trying new drinks for the fall menu: Fiona Apple We made a spice apple syrup@out of apple cider for our Fiona Apple drink. It’s still a work in progress but it turned out pretty good actually. Here’s the recipe we used for this spiced apple syrup: 1/2 gal apple cider 1/2 cup light brown sugar 4 cinnamon sticks 8 whole cloves Add everything to a pot and simmer the cider down to a syrupy consistency. Beware, however, if you simmer for too long or too hot this will harden into a taffy-like consistency. So don’t do that.

View original on Instagram

The edit1 shot · 11 text
Shots Text0:56

Performance

Views
150K
Likes
7.7K
Comments
111
Engagement
5.2%
Outlier
1.2×
Length · 22 Aug 2025
0:56

Video #12139 · Vlog

Trying new fall menu drinksfrom @littlejoycoffee

[01]

Overview

A coffee shop owner and his employees are trying new drinks for their fall menu. They make a spiced apple syrup and combine it with chai, milk, and cream. The employees taste the drink and give their feedback. The owner decides to put it on the maybe category for the fall menu.

[02]

Simple outline

  1. 1State menu goal
  2. 2Address past issue
  3. 3Create new recipe
  4. 4Team taste test
  5. 5Final decision

[03]

Related videos

[04]

Classification

Format
Concepts
Day X of Doing Y
Elements
Text OverlayB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 15%

Today is seven

Verbal hook · 75%

Today's day seven of trying new drinks tier we find one good enough for the fall menu.

Visual hook · 10%

Man standing behind a counter in a coffee shop, preparing a drink.

[06]

Hook template

Steal this for your own video

Day [number] of trying [product category] until we find one good enough for [specific launch, menu, or goal].

  • — Day 7 of trying fall drinks until we find one good enough for our seasonal menu.
  • — Day 4 of testing workout routines until we find one good enough for busy parents.
  • — Day 12 of sampling paint colors until we find one good enough for the nursery.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the day's challenge: creating a new drink for the fall menu.

Payoff

Tease future drink development and solicit viewer input.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Drink Development Diary

A coffee shop tests new drink recipes for their fall menu, incorporating customer feedback and aiming for homemade ingredients.

  1. 1

    The Customer Request

    Highlight a customer's desire to bring back a popular drink from the past.

  2. 2

    The Ingredient Upgrade

    Identify a problem with the previous version of the drink (store-bought syrup) and commit to a homemade solution.

  3. 3

    The Recipe Reveal

    Show the process of making the homemade apple syrup.

  4. 4

    The Drink Assembly

    Demonstrate the creation of the drink with specific measurements.

  5. 5

    The Team Verdict

    Gather feedback from the team on the taste and overall quality of the drink.

  6. 6

    The Menu Consideration

    Evaluate the drink's potential for inclusion on the fall menu.

  7. 7

    The Call to Action

    Encourage viewers to provide additional drink ideas in the comments.

Themes

  • fall
  • coffee
  • homemade

Techniques

  • text overlays
  • montage editing
  • voiceover

Trends

  • fall menu
  • homemade syrup

Post caption

Day 7 of trying new drinks for the fall menu: Fiona Apple We made a spice apple syrup@out of apple cider for our Fiona Apple drink. It’s still a work in progress but it turned out pretty good actually. Here’s the recipe we used for this spiced apple syrup: 1/2 gal apple cider 1/2 cup light brown sugar 4 cinnamon sticks 8 whole cloves Add everything to a pot and simmer the cider down to a syrupy consistency. Beware, however, if you simmer for too long or too hot this will harden into a taffy-like consistency. So don’t do that.

Text overlays

  • title · beginning

    Today is

  • title · beginning

    seven

  • title · middle

    good

  • title · middle

    Fall

  • contextual · middle

    This commenter says

  • contextual · middle

    or else

  • informational · middle

    3oz chai

  • informational · middle

    3/4oz apple syrup

  • informational · middle

    milk

  • informational · middle

    1oz cream

  • contextual · middle

    melanie, you're out of focus

Transcript

Today's day seven of trying new drinks tier we find one good enough for the fall menu. This commenter says, bring back the Fiona apple or else. Problem is, we've been getting our apple syrup from the tier. So if we're gonna put this on the menu for a second year, we're gonna have to try to make our own apple syrup. Let's give it a try. No really good. The house made chai makes it taste way better than last year, and the homemade apple syrup. Kick me into the table all you want. That was actually pretty damn good. It's the most fall, fall drink I've had so far. Kinda tastes like Applejack's cereal a little best better with the house made apple syrup. Probably gonna end up on the menu. We'll see. We'll put it on the maybe category. We got a few more drinks to make before Melanie leaves for college. So if you guys have any more ideas, please let us know in the comments. Bye.

Trying new fall menu drinks | Viral Hooks