@jason_swet
Instagram · Speaker address
@jason_swet Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
Performance
Video #12161 · Speaker address
[01]
The speaker reviews and rates the art direction of various out-of-home advertising campaigns, providing commentary on their effectiveness and creativity. The speaker shares their opinions on the use of typography, imagery, and overall concept, assigning a numerical rating to each ad.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
Rating the ART DIRECTION (Best of OOH)
Verbal hook · 35%
Rating the art direction.
Visual hook · 5%
Close-up of the speaker with a background of various advertisements.
[06]
Steal this for your own video
Rating the from the best .
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce the concept of rating art direction in out-of-home ads.
Payoff
Express appreciation for the curation of the ads and provide a final rating.
[08]
The structural pattern this video runs on
Framework
Art Direction Rating System
A creator rates various out-of-home advertisements based on their art direction, providing a score and brief commentary for each.
Ad Presentation
Visually showcase the advertisement being reviewed.
Initial Impression
Offer a brief, immediate reaction to the ad's concept.
Rating Reveal
State the numerical rating assigned to the advertisement.
Art Direction Critique
Provide specific feedback on the ad's art direction, explaining the reasoning behind the rating.
Which of these ratings is completely off?? I focus more on art direction but art direction always includes the concept, storytelling and how the message comes to life. Not easy to stay in my lane!! Also I use “ambient ad” very loosely here. Ambient advertising is about making the ads a part of their environment. Using the context of the media. Even using unexpected objects as media. Would love your thoughts!
title · beginning
Rating the ART DIRECTION (Best of OOH)
contextual · middle
5
contextual · middle
6
contextual · middle
7
contextual · middle
4
contextual · middle
8
contextual · middle
4
contextual · middle
9
contextual · middle
6
contextual · end
9
Rating the art direction. Got some of the best out of home ads. Billboards. Love a good play on words, but is it just me or that no last season should be italicized? It's probably the tagline. I like it. Five. Fun little one off. Can't do much more than this, but it's clever. Six. When you go minimalist, you run the risk of being ignorable. But like a simple type treatment makes this really stand out. If you're gonna read it, you're gonna read the whole thing. Seven. 20% off everything, even this billboard. Good, I'm a fan of ambient advertising. Worst feel like the rest is really boring. It's really easy to pass this by and not get the idea. Four. Similar, but using the medium and the context of the ad to accentuate the message. Eight. Using the medium and and breaking the medium to accentuate the message. But I'm gonna be a stickler because it's just so cluttered. You can hear the clients asking to add in more things. Oh, we have this feature. We have this feature. Four. Again, I'm a sucker for these, but I just love that they're not showing the product. They're showing the impact of the product, the benefit. Nine. Know the time without seeing you have 1,249 unanswered emails. Love the copywriting, but from an art direction standpoint, there's nothing that truly shines except for the restraint, I guess. Too harsh? Six. Appreciate because of marketing curating all of these because as an advertising creative, I actually don't care to stay up on advertising, so check them out. And this one's a nine. I think it rolled out when we worse all looking at the sun looking for the eclipse. I just love good awkwardly close-up photography.