@staffroomtalks
TikTok 路 Greenscreen Talking Head
@staffroomtalks Did you notice these design elements in Severance?? 馃憖 Anna, one of our graphic designers, breaks down the symbolism behind it all 馃摑 #marketingagency #marketing #graphicdesign #severance #severancetheories #graphicdesigner
Performance
Video #5790 路 Greenscreen Talking Head
[01]
The creator, a graphic designer, breaks down the symbolic use of graphic design in the TV show "Severance." She analyzes the typography, comparing it to corporate and Apple branding, examines the propaganda-style posters, points out the generic branding of in-world products, and discusses the anachronistic set design, concluding that these elements intentionally create a disorienting, timeless world for the viewer.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook 路 35%
THE GRAPHIC DESIGN IN SEVERANCE (Easter eggs you might have missed)
Verbal hook 路 50%
Haven't seen anyone talk about this, but Severance uses graphic design to not only mess with its characters, but with us too.
Visual hook 路 15%
A multi-panel collage showing the show's main character, the video's title, the corporate logo from the show, and the creator speaking, creating an information-dense and visually engaging opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Insider's Secret: A claim of exclusive knowledge or a perspective that others have missed, promising to reveal a hidden layer of meaning in a familiar subject, immediately establishing authority and creating a curiosity gap.
Payoff
The Grand Unifying Theory: A concise concluding statement that synthesizes all the presented evidence, explaining the ultimate purpose behind the creator's choices and satisfyingly confirming the video's initial thesis.
[08]
The structural pattern this video runs on
Framework
The Easter Egg Deconstruction
To reveal the hidden symbolic meanings behind seemingly mundane details within a piece of media, presenting each revelation as an 'Easter egg' that supports a larger, unifying thesis about the creator's intent.
The Initial Clue
Introduce the first and most subtle piece of evidence. Analyze a small, specific detail (e.g., typography) and explain its deceptive or dual-layered meaning, setting the analytical tone for the video.
The Meta-Connection
Escalate the analysis by revealing a surprising real-world connection or irony related to the evidence (e.g., the show's font vs. the producer's font), creating a powerful 'aha' moment that rewards the viewer for paying attention.
The Historical Parallel
Broaden the scope by comparing an in-world element to a well-known historical or cultural precedent (e.g., posters to propaganda), adding intellectual weight and thematic depth to the argument.
The Environmental Detail
Zoom in on a seemingly insignificant background detail (e.g., vending machine snacks) to demonstrate the pervasive and comprehensive nature of the central theme, proving the creator's intent is deliberate and all-encompassing.
The Foundational Contradiction
Analyze a large-scale, fundamental element (like the setting or timeline) to expose a deliberate contradiction that underpins the entire world, serving as the most powerful and conclusive piece of evidence.
Did you notice these design elements in Severance?? 馃憖 Anna, one of our graphic designers, breaks down the symbolism behind it all 馃摑 #marketingagency #marketing #graphicdesign #severance #severancetheories #graphicdesigner
title 路 beginning
THE GRAPHIC DESIGN IN SEVERANCE
contextual 路 beginning
(Easter eggs you might have missed)
informational 路 middle
Severance
informational 路 middle
Apple
call-to-action 路 middle
pause to read
Haven't seen anyone talk about this, but Severance uses graphic design to not only mess with its characters, but with us too. Let's talk about some design elements that you might have missed. Take the typography. Lumen's office documents use a friendly best controlled sans serif, kind of like the ones that corporations use to seem more human better still have total control. This modern typeface contradicts the retro vibe of the set design. Even more ironic, the title sequence uses Apple's exact font. Coincidence? War War one propaganda posters like these ones. I found some examples. So the Lumen posters are on top, propaganda is on the bottom. Pause to read. The design of these posters make Lumen seem more like a regime than a workplace. Even the smallest details add to this warped reality. Tier new machine snacks have no real or fake brands, just generic corporate food designed only for employees. Then there's the set design. The office looks straight out of the nineteen fifties. The cars are from the seventies and eighties, and the computers are ancient. But then, boom, Mark pulls out a smartphone. It makes no sense, but that's on purpose. In mashing together different time periods, severance makes time feel meaningless. It all adds up to a world where nothing feels quite right. That's exactly the point.