@fakeplasticbrands
Instagram · Greenscreen Talking Head
@fakeplasticbrands I have a deep DEEP love for prints ad from the late 90s and early 2000s - there was something so over the top in their copy and imagery. We need this level of literal metaphors back in our life.
Performance
Video #17191 · Greenscreen Talking Head
[01]
The creator presents a rapid-fire list of three actionable recommendations to improve one's artistic taste and art direction. He suggests studying late 90s/early 2000s tech ads, following three specific Instagram accounts, and watching three specific films, illustrating each point with corresponding visual examples that appear in the background.
[02]
[03]
2.6M72×Creator gives alternative creative resources@fakeplasticbrands · Buying List
350.4K5.2×Four practices for improving taste@curatingambiance · Breakdown
687.2K23.9×Alternative resources for better taste@fakeplasticbrands · Buying List
112.6K18.3×Explaining three art direction techniques@jason_swet · Rapid Fire Listicle
146.3K4.2×Rapid fire graphic design tips@fakeplasticbrands · Rapid Fire Listicle
1.3M18.4×Rapid fire graphic design tips@fakeplasticbrands · Rapid Fire Listicle
491K22.8×Developing taste beyond social media@curatingambiance · Breakdown
115.4K99.9×Numbered list explaining art direction@jason_swet · Breakdown
808.8K2.9×Rapid fire graphic design fixes@createwithalena · Rapid Fire Listicle
307.1K1.1×Explaining the art direction of everything@orenmeetsworld · Breakdown
771.1K5.8×Rapid-fire list of design styles@createwithalena · Rapid Fire Listicle
829.3K11.9×Explaining three graphic design tricks@fakeplasticbrands · Tutorial / How To[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
TASTEMAXING Vol. 3
Verbal hook · 50%
Taste Maxing. How to get better taste and improve your art direction.
Visual hook · 25%
A speaker is centered in front of a visually interesting architectural background featuring a large white dome against a grassy hill. The background then begins to change rapidly to different images.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold title card combined with a direct statement of the video's core promise: a guide to achieving a desirable skill or quality.
Payoff
The video concludes on the final recommendation, leaving the viewer with a complete, multi-faceted, and actionable 'syllabus' to follow, fulfilling the initial promise.
[08]
The structural pattern this video runs on
Framework
The Curated Syllabus
Presenting a rapid-fire, multi-category list of curated resources and media to help the viewer achieve a specific aesthetic or skill, structured as a digestible lesson.
The Foundational Principle
Presents the first category of recommendation as a broad, conceptual area of study to establish a knowledge base.
The Resource List
Presents the second category of recommendation as a list of specific, contemporary resources (like social media accounts) for ongoing inspiration.
The Media Canon
Presents the final category of recommendation as a list of essential media (like films or books) to consume, serving as cultural touchstones.
I have a deep DEEP love for prints ad from the late 90s and early 2000s - there was something so over the top in their copy and imagery. We need this level of literal metaphors back in our life.
title · beginning
TASTEMAXING Vol. 3
contextual · beginning
MAXING.
contextual · beginning
TO GET
contextual · beginning
AND
contextual · beginning
ART
contextual · beginning
VOLUME
contextual · beginning
THREE.
contextual · middle
ADVERTISING
contextual · middle
LATE
contextual · middle
EARLY
contextual · middle
2000.
contextual · middle
THREE
contextual · middle
PROFILES.
contextual · end
THREE
contextual · end
FILMS.
Best Maxing. How to best better taste and improve your art direction. Volume three. Study tech advertising from the late nineties to the early two thousands. Follow these three Instagram profiles. Watch these three films.